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Il Criterio pursues the "highest peak" of leather products. We will once again unravel the true essence of the craftsmanship.

Even though the cashless society is progressing, it is still difficult to live without a wallet altogether. However, carrying a voluminous wallet all the time is a hassle.

IL CRITERIOThe items of the "M" brand are the solution to such problems. In addition, the brand claims to be a leather creation brand that incorporates the "highest peak" in everything from material procurement to manufacturing methods, so you can rest assured that the quality of its products is also guaranteed.

previousThis articleLast year, in addition to the new colors, the new models "fit fold" and "bill wallet (Bill wallet" were released. Let's take a look back at the brand's features again, introducing them below.

fit mini22,000 yen

The brand's most popular model, "fit mini," is now available in bright colors such as green, yellow, purple, and white, in addition to the existing basic lineup of black, greige, and navy.

The new color also has the logo printed on the inside instead of the outside, making it even simpler and easier to carry. It will work well as part of your styling and is a healthy item to have in the coming hot season.

The material is shrink leather, and the storage capacity is still high. The bill pocket can hold up to 10 bills*, the card pocket can hold up to 4 cards, and the coin pocket can hold up to 15 coins. The magnetic function is compatible with iPhone 12 or later and magsafe (magsafe-compatible), so it can be attached to your iPhone in a snap, making it perfect for any occasion.

*When stored in 2-fold or 3-fold format

fit fold 22,000 yen
Color: purple, white, green, yellow

fit fold 22,000 yen
Color: black, navy, greige

The "fit fold" is a sibling model of the "fit mini" and can be selected to better suit the needs of the user. This compact wallet has a perfectly calculated aspect ratio balance, pursuing beauty and a good fit in the hand.

While the material is shrink leather, it has an unimaginable storage capacity from the outside, with a maximum of 15 bill pockets and 7 card pockets. Of course, like the "fit mini," it is also mag-safe compatible.

Bill wallet 18,700 yen
Color: pink, orange, yellow, green, brown, black

PRIMO's "Bill wallet" has a slightly different flavor. It is made of vacchetta leather from northern Italy, with minimal waste and minimal sewing. Thanks to this, you can directly feel the texture of the leather and the beauty of the product as a whole.

Despite its compact appearance, it has storage capacity: the bill pocket can hold up to 12 bills and the card pocket can hold up to 3 cards. Due to the characteristics of leather, even dynamic coloring comes out well, so it is perfect from every angle.

Now that you have seen these new items, let me explain again why Il Criterio is called "the best of the best.

First of all, it uses shrink leather and vacchetta leather made by a top tannery in northern Italy. This shrink leather is an uneven and elastic grained leather, and is therefore highly durable and resistant to scratches and stains. It also gives it a more beautiful and neat look. Vachetta leather is a traditional vegetable-tanned leather, which is not only durable but also has a beautiful natural coloring, and as you use it, it will change over time with age.

The wide range of coloring is also a feature not found in other brands. All of them are rich in individuality and will suit each person's taste. Hence, they are perfect for gifting, and will be appreciated as a gift that is not too heavy or light for the recipient, but still surprising.

Seeing is believing, but it is only when you touch a product that has undergone such extensive research that you can appreciate its excellence. We hope you will take Il Criterio for a spin and experience its true essence.

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