NEWS

Translated By DeepL

Proper Gang. A concept look that speaks without words.

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. There are things that are supported by a clear philosophy and technique, such as painting, architecture, and symphony orchestra performances, but that do not require an excuse. The look of the "Proper Gang" is just such a case.

There are many things that do not need excuses from philosophy or technologies, for example paintings and architecture, performances of the symphony orchestra etc.
The Proper Gang 17ss new look book is just like this.

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If I may convey a minimum of information, this look was shot in New York , using garments from the 17SS collection.

If i had to convey minimum information, The look book was taken in NY on styling 17SS Proper Gang collection.

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If you look closely, you will notice a certain motif reflected in the image. Interpretation is left to each of you.

If you look close enough, you will get the idea.The interpretation is left to the viewer.

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It is also a reverent attitude to look at the context of street fashion and the details of the garments, but also to simply feel the spirituality of the brand behind the garments. No one can give you a how-to, but the pleasure of feeling and thinking for yourself. This is also one of the most enjoyable aspects of fashion.

Of course it is a good thing to be interested in the details of wear and background of street fashion, but to feel the spirits behind them is also important.
Nobody can really teach us, we have to feel and figure out for ourselves.

That is also the best part of fashion.

Text_Taiyo Nagashima


PROPER GANG
www.propergang.com

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