NEWS

Translated By DeepL

The BED j.w. FORD Hotel's Resort Collection. Design, quality, and price are all outstanding.

Megane Ichiba" handles everything from planning to manufacturing and sales of eyeglasses. The design and quality of all its products are controlled by KING STAR, its own factory in Sabae, the birthplace of eyeglasses.

KING STAR" launched the unisex eyewear brand "THE BEDFORD HOTEL" in 2021AW to present a new way of being a factory in the coming era.

From this project, which challenges the planning and development of experimental products, comes news of a resort collection perfect for summer.

BFH-12 ¥19,800

BFH-01 ¥23,100

BFH-09 ¥19,800

BFH-12 ¥19,800

The lineup includes Wellington, Crown Pant, and Thermont frames, all of which are comfortable to the face. While eliminating decoration as much as possible, Sabae's craftsmanship is evident in the quality of all parts of the frames, hinges, temples, and modesty.

And yet, the prices are all within 25,000 yen . . They are not cheap, but considering the quality, the price should be buyer-friendly. This is a technique that can only be achieved by a brand with its own production background.

For an additional fee, you can change to colored lenses, so you can enjoy them not only as eyeglasses, but also as sunglasses in the coming season.

INFORMATION

M.K.LAB

Official Site

TOP > NEWS

Related Articles#THE BEDFORD HOTEL

See more