In 2015, , theNew BalanceN. HOLYWOOD released the "M530" as its first collaboration with N. HOLYWOOD. It was an instant hit, and it is still fresh in our minds that the "M530" model was brought back into the limelight.
The collaboration between "New Balance" and "N. Hollywood" has now been re-launched. This time, under the name "N. HOLYWOOD EXCHANGE SERVICE," a collection of running apparel and shoes with a "military" theme has been released.
For shoes, the "FRESH FOAM ZANTE v3" running shoes with "FRESH FOAM," New Balance's technology platform that provides cushioning and stability with a honeycomb structure, were selected.
In keeping with the theme, the shoes are finished in a military-like khaki one-tone, and while they are performance shoes, they also have a strong presence in the fashion scene.
The apparel, on the other hand, is designed with T-shirts and shorts made of functional materials that excel in water absorption and quick-drying and can be used tough during serious running and training.
The T-shirt features stitchwork inspired by vintage US military training wear, and the shorts feature functional designs such as mesh pockets and coin pockets throughout. The shorts also feature functional designs such as a mesh pocket and coin pocket. Furthermore, the chest and pant hems are printed with a reflector graphic that is a fusion of the logo printed on US military training wear and the "New Balance" logo.
Creative Direction: Daisuke Obana (N.HOOLYWOOD)
Photograph: TAKAY
Hair & Make Up: Kenshin Asano (L'ATELIER NY)
Casting: Yasuyo Hibino (fish*co)
Styling: N.HOOLYWOOD
And the image visual is the one I would like to focus on this time! The visual is a tribute to the iconic New Balance advertisements of the 1970s, featuring an old man and an old woman wearing NB shoes, with the catchphrase, "When the going gets tough, the tough get going. The two models, both over 60 years old, express the toughness of having lived with the times while maintaining their beautiful bodies and spirits.
70's advertising visuals that became the source of the tribute.
The apparel collection, equipped with high-spec details that can also be used for sports, is now available in two colors, khaki and black. This is a remarkable lineup that is not only highly functional but also fashionable, so why don't you come and see what it has to offer?
Text_Ryutaro Yanaka
Mister hollywood / Mister hollywood
Address: 4-13-16 Jingumae, Shibuya-ku
Phone: 03-5414-5071
New Balance Japan Customer Service Center
Phone: 0120-85-0997
