Sunidan's concept store Hype Drop opens in Shinjuku. The pre-opening event will start tomorrow!

Sneaker Dunk" has gained popularity for its wide range of products, from domestic and international apparel and sneakers to trekkies and games. The concept store "Sneaker Dunkhype drophas only been available online until now, but finally, a physical store will open in Shinjuku, Tokyo.

Although the grand opening is not until September 2 (Sat), from July 22 (Sat), BILLIONAIRE BOYS CLUB by Pharrell Williams and NIGO, ICECREAM, and DIESEL will be participating, The pop-up events will be held on a weekly basis, with the participation of "Turk," which has made a name for itself at the Paris Collection, and multi-artist Rena Hayashi, a graduate student at Tama Art University.

At the event, limited items that can only be purchased at the "Hype Drop Shinjuku Store" were created by each brand and artist to commemorate the opening of this event. The lineup is as follows, each with its own unique and gorgeous finish.

During the pop-up period, those who register as members of the "Sneaker Dunk" app and purchase eligible items in the app or at the Hype Drop Shinjuku store will be entered into a drawing to win a special item.

Two winners will be chosen by drawing from those who purchase a Billionaire Boys Club or Ice Cream T-shirt. Stan Smith BBC (White)".

FACETASM presents "FACETASM x Nike Air Jordan 1 Mid (White/Navy)". The limited edition T-shirt, featuring graphics carefully selected by Hiromichi Ochiai himself and finished in special colors, will be given to one person from among those who purchase the T-shirt.

In addition, one lucky winner from "Turk" will receive a fragrance made in collaboration with "PANPURI.

As Corona dawns and the fashion industry continues to see an increase in demand for physical store openings and real events, this is great news again. We encourage you to visit and get items that can only be purchased here.