G-SHOCK, with its tough body for any situation and casual look, has been tickling the hearts of the youth generation for almost 35 years since its shocking debut, and it is well known that G-SHOCK has always been a watch that has been a part of young people's lifestyles.
G-SHOCK has released a campaign story, "TOUGH BOY WITH COFFEE," to encourage today's young people to pursue their dreams. The story is based on the three keywords "G-SHOCK," "coffee," and "dream," and depicts the tough daily life of a young man who aspires to become a musician. The creative team involved in the production includes Takashi Yasui as a photographer and singer-songwriter Taichi Mukai as a model. These young people, who had similar dreams when they were young and made them come true, put their passion into this story.
The full story of this campaign story will be available in a leaflet that will be placed in the stores where the campaign will take place, summarized below, as well as updated as needed.G-SHOCK Official InstagramYou can see it at , so if you are interested, please take this opportunity to follow up.
In addition, those who purchase a G-SHOCK during the campaign period at the stores where the campaign is held will receive an original tumbler on a first-come, first-served basis. The graphics will be created by CHALKBOY, a popular chalk artist. I would love to have this. Get it together with your G-SHOCK.
Text_Yosuke Ishii
TOUGH BOY WITH COFFEE
Dates: June 10 (Sat.) through
Official G-SHCOK Instagram:www.instagram.com/gshock_jp
Campaign Stores
TiCTAC
www.tictac-web.com
On time
www.ontime-watch.net
BEAMS
www.beams.co.jp
BEAUTY&YOUTH UNITED ARROWS
store.united-arrows.co.jp/shop/by
G-SHOCK CONCEPT SHOP EDGE
G-SHOCK STORE