Under the concept of "LifeWear," the brand offers modern, everyday clothing that is closely connected to daily life.UNIQLOThe project is a collaboration between UNIQLO and Yataro Matsuura, the editor of the magazine. UNIQLO has been working with editor Yataro Matsuura on a project calledLifeWear Story 100Start the "Start" button.
Under the supervision of Mr. Matsuura, who has been examining the fundamentals of daily life, this project will introduce one story each time about the hidden particulars and clothing-related stories of standard products such as plain T-shirts and socks that are rarely seen in the light of day.
What kind of harmony will be created when Mr. Matsuura's unique storytelling about things and UNIQLO's standard products, which have been quietly evolving, overlap? In a sense, this is a fascinating experiment by a dream team that seems to be on the opposite side of the spectrum.
For your information, the start date is Tuesday, June 13. First, let's look over the preface that has already been published, while eagerly awaiting the release of the first issue.
Text_Hiroshi Yamamoto
LifeWear Story 100
www.uniqlo.com/lifewearstory100/
