It's summer, it's curry! Curry in Shibuya! The JAPANESE CURRY FESTIVAL, produced by Curry Cell, is finally opening.

Curry is delicious no matter when or under what circumstances you eat it, but I feel that curry eaten in summer is a bit special. I think the most appropriate way to eat curry is to eat it in the scorching heat of the sun, as if it will make you sweat even more.

It was at this time that I received thejapanese curry festivalThe "MARUHAMMADO" event will be held in Tokyo, Japan. Finally, this season has come again this year. Of course, it will be produced by HOUYHNHNM's curry column "Curry FlightCurry Cell" is a well-known curry cell in Japan.

JAPANESE CURRY FESTIVAL" Producer: Hiroaki Matsu (Curry Cell)

JAPANESE CURRY FESTIVAL" will be held throughout Shibuya from August 4 (Fri.) to 20 (Sun.) for about two weeks. The current state of "JAPANESE CURRY" will be presented from the streets of Shibuya, with famous local curry restaurants operating for a limited period of time in various parts of the city, while famous curry restaurants in Shibuya will offer limited menus.

This year's theme is "Mirai Curry. In Shibuya, where culture and culture collide to create new values, visitors can fantasize and experience the curry of the future.

Below are a number of curry events that will be held at various locations. Each day will have a different flavor, so it is recommended that you plan in advance what you would like to see and do.

1. OPENING "Nippon Curry: Origin x Present" presented by House Foods

At this event, the opening of the Curry Fest, you can learn about the changes in home-style curry as tastes change through talks with guests, as well as sample the latest home-style curry. In addition, up-and-coming curry chefs will be serving up their latest creations, and visitors will be able to experience the "now" of Japanese curry.

Participating Curry Restaurants
Japanese Spice Curry WACCA (Hacchobori)
Bar Kanata (Nagoya)
Harraiso Sparkle (Osaka, Japan)
TOKYO MIX CURRY (Tokyo)

Talk Event Speakers
MC Hiroaki Matsu (Curry Cell)
Hiroko Naito, Announcer
Yuhi Komiyama (Musician)
Kohei Takada/Minami Matsuyama (Food Products Business Division, House Foods)
*Speakers will vary depending on the session, please check the information for details.

2. SPECIAL DAY "Rakuten Frozen Curry Restaurant

It is no exaggeration to say that the rapid evolution of freezing technology has succeeded in sealing in the 99% aroma of spices and texture of ingredients that can be enjoyed in restaurants.

On August 9 (Wed.) and 10 (Thu.), Tokyu Plaza Shibuya will offer a restaurant-style eat-in menu of frozen curries from famous restaurants carefully selected from all over Japan. You can also enjoy frozen curries from famous restaurants by sharing them with other customers. Of course, you can purchase the frozen curry you like on the spot, so you can enjoy the same taste at home.

CLOSING "Japanese Curry for the FUTURE-Nippon Curry for the Next 100 Years" presented by SB Foods

Closing the Curry Fest will be an event that considers the present and future of "Japanese Curry," which is attracting attention from around the world, from an international perspective. Curry of the future" proposed by popular curry chefs will be available for eat-in, and guests from abroad are scheduled to appear.

Mirai Curry Booth
Japanese Spice Curry WACCA (Hacchobori)
BAGAWAAN (Osaka)
Spice Curry 43 (Osaka)

Talk Event Speakers
1) Mirai Curry Japanese Curry for the FUTURE
interpoint (interword separation)Kaoru Kurosawa (Gospellers)
interpoint (interword separation)Shunsuke Inada, Executive Chef, Eric South

Japanese Curry World Summit
interpoint (interword separation)Shunsuke Inada, Executive Chef, Eric South
interpoint (interword separation)Tatsuya Mishima (President of "Habit of Speaking is Curry")

In addition, local curry restaurants that are not usually available in Tokyo will be offering limited-time eat-in restaurants in various locations in Shibuya. Famous curry restaurants operating in Shibuya will also offer limited menus during the festival, and an online store will be open for bulk purchases of frozen curries from famous restaurants. Those who cannot come to the venue are welcome to experience the Curry Fest at home.

In addition, more than 120 retort curry products from all over Japan will be on sale at the Seibu Shibuya A building, B1 floor. Curry T-shirts, curry snacks, and other curry-related products will also be on sale.

JAPANESE CURRY FESTIVAL" is full of tricks to enjoy curry from every angle. This is going to be a very special event that will be filled with the knowledge and experience that Curry Cell has cultivated over the years. Let's enjoy curry to make the summer even more exciting.

Finally, here are some words from Curry Cell on the occasion of the Curry Fest.

Making curry a cultural icon in Shibuya.
Curry is itself a "cross-culture". The Silk Road, the Age of Discovery, colonial wars... Spices have been mixed and mixed as different cultures collided and interacted, and this is where curry was born. That is why curry still has the power to bring different cultures together. It can be combined with any ingredient, any genre of food, and it naturally combines with music, art, and technology. Different cultures come together and spicy new values are born. Isn't that what Shibuya itself is all about?
The word masala means "to mix together.
Shibuya Scramble Crossing is truly the "Shibuya Masala Crossing.