Liberaiders" decides on a theme location for each season and incorporates the culture and scenery of that location into its creations. For the 23AW collection, the stage is set in Mexico, a land of sun and passion. This is the last stop on our journey around the North American continent.
Director Mei Yong, who has traveled to various countries and sublimated what she has seen with her own eyes into fashion, says that this was actually her first visit to Mexico, and she chose this country as the location for the season because of the following reasons.
I have been going to the U.S. for less than 30 years since I was in my mid-20s, mainly to the West Coast, and it is no exaggeration to say that I was raised by the street culture of the West Coast. I have met many creative Mexican-Americans, including designers and skaters. Through my contact with these people, I have been interested in Mexico for a long time, and I have always had the feeling that Mexico is an essential element of street culture. (Mei Yong)
Mexico has a unique culture rooted in food such as tacos, burritos, and guacamole, as well as the cheerful mariachi bands and dancers that can be seen here and there throughout the city. Inspired by this country, we introduce the new 23AW collection from "Liberadores".
TEQUILA BOTTLE TEE ¥8,800 each
LA TIERRA DEL SOL TEE ¥6,600 each
FLAG TEE ¥6,600 each
Even though it is AW, the heat still lingers in this season. Three types of T-shirts with Mexican designs are lined up for the season, and they are still in demand.
The 6.2 oz. body, which is neither too thick nor too thin, is treated with a frosted wash finish that fades the colors, giving it a vintage-like look and feel. Each tequila label design, a band T-like design with the eagle and snake that appear on the Mexican flag, and vintage poster-inspired graphics give the finished product a souvenir-like, local air.
OG LOGO TEE ¥6,600 each
The classic OG logo T-shirts that have been released since the brand's establishment are also available. Each season, new color schemes are developed, and this season, these are the four colors.
LIBERAIDERS 2 PACK TEE ¥7,700
This 2-pack T, which was introduced in the 23SS to great acclaim, is made of 6.5 oz. combed yarn jersey and has a subtle OG logo printed on the left hem. The labels are printed, so there is no stress on the collar.
EAGLE LOGO TRUCKER CAP ¥6,600 each
CIRCLE LOGO TRUCKER CAP ¥6,600 each
Two types of mesh caps with different designs are on standby. The front patch design is effective and gives the caps a corporate look. They are also breathable, and should come in handy in August and September, when the heat remains intense.
OG LOGO KEYCHAIN ¥880 each
The OG logo key chain can be used to accent your keys or bag. This season, a new color, green, is available. The fact that they even offer small items like this is typical of "Liberaders.
The 23AW collection is set in Mexico. Its first drop will start on Thursday, August 10.
