The long-established bag maker launches a lifestyle brand. What is "Anthrac", a lineup of carefully selected products?

As work styles become more casual, more and more people are dressing for work in the same way they do on their days off. On the streets during commuting time, suits are being replaced by rough setups, leather shoes by sneakers, and business bags by backpacks.

In keeping with the trend of the times, the long-established bag manufacturer "Ace" has launched a new brand.

Its name is "UNTRACK. Under the theme of "Urban x Outdoor," it was launched with the aim of seamlessly connecting the different scenes of city and nature, on and offline.

In addition to bags, the lineup also includes clothing that is called "bags you can wear. Incidentally, this is the first time that "ace" is involved in a full-fledged clothing line.

A series of bags made of bentile. This material is cotton but highly water-resistant, and its expression changes as it is used. The tote, daypack, and backpack can hold a laptop computer, and are also useful in business situations.

The outerwear and pants made of Cordura nylon are water repellent, stretchy, and machine washable. The outerwear has multi-functional pockets for earphones, smartphones, keys, wallets, etc.

To coincide with the launch of the brand's first collection, a pop-up store will open on Wednesday, August 30. The location is the commercial facility "Layered Miyashita Park" near Shibuya Station.

This is the first opportunity to get a hands-on look at the products, which are only available online at the moment. If you are looking for bags and clothes for all occasions, this is a must-see.