Universal Music Group will open the world's first concept store in Harajuku, Tokyo.

. an age in which the latest music is readily available anytime, anywhere. . Although we live in a world of convenience, nothing can compare to the surprise, excitement, and enthusiasm one gets from experiencing music firsthand. A facility that will increase contact with such music and make it more accessible will be established in Harajuku in the fall of 2023.

The name of the facility is "UNIVERSAL MUSIC STORE HARAJUKU. As the name suggests,Universal Music. This is the world's first concept store, and the first facility of its kind in the world.

Universal Music has been developing services, platforms, and business models to enhance the value of artists and provide music fans with new experiences. As part of this effort, the new concept store will utilize the company's unique global network to provide a place where artists and fans can connect offline with each other and with their fans in Japan and abroad.

In addition to the pop-up store by each artist, there will be a corner where fans can send messages to the artists and have their original professional photos taken, as well as commemorative items for sale at the store.

It is a place that makes music more accessible and provides a real connection between fans and artists. Universal Music Store Harajuku, where you can enjoy such special "experiences" and "excitement," is expected to become a new trend-setting place in Harajuku. Let's wait with bated breath for its opening this fall.