In the 1990s, the term "vintage" was used to describe vintage clothing that did not meet the definition of "antique," but was still valuable. Nowadays, there is a movement to find new value in "new vintage," even in old clothes from the 1980s onward, which were called "regular" at the time. In this project, four vintage clothing stores with different styles propose new ways to enjoy vintage clothing. Each of them will talk about the charm of vintage clothing with their own sense of style.
The ninth season is restarted with all new stores. The 71st edition features Takashi Shigemitsu of Early20, and we wonder what new vintages will pop up in the second round. What new vintages will be popping up in the second round?
Text_Tommy
Edit_Yosuke Ishii
Takashi Shigemitsu / Owner, Early20
Vol.71_Denim Twenty-Four Seven's Denim Full-Zipper Parka
-So, what are some of the new vintage items you would like to introduce to us?
But first, have you heard of this brand?
-The tag says "Denim 24/7," but to be honest, I've never seen this brand before. Is it a Japanese brand?
I can find a little bit of it in secondhand clothing, but it is a recent brand from the 2000's. It is a so-called "mall brand" in the U.S. In Japan, it is sold at large shopping malls such as "Aeon Mall" and "Lalaport. It is a so-called "mall brand" in the U.S., and in Japan, it is sold at large shopping malls such as "Aeon Mall" and "LaLaport". This is just my personal opinion, but it seems to be characterized by its cute and witty details.
. - I guess from the name, they are focusing on denim items.
Sorry! I'm sorry to introduce you, but I have no idea about the details of the brand (smiles). However, in the past, we have seen a lot of outerwear such as blousons in their stock, so maybe they are not specialized in pants, but are developing items made of denim in general. So this time, I brought a denim full-zip parka from Denim Twenty-Four-Seven.
Denim Twenty Four Seven's Denim Full Zip Hoodie, ¥15,180(Early Twenty)
-. In Japan, it is similar to the mysterious brands of unknown origin sold at discount stores such as Don Quijote and American casual chain stores such as Jeans Mate.
Yes, yes, that is the image of the groove!We talked about this last time.As you can see, the items we pick up at our store are items that seem to be packed with the atmosphere of the late 90's to the 00's, when I thought I was "living the most interesting life in my mind. This is exactly what I was talking about. I'm sure I'll be going to a big shopping mall with my friends to buy these items in my school uniform on my way home from school. Riding a bicycle.
-. ah, I can imagine that picture wig. I can imagine how it could be replaced here in Japan as well. The last time I saw this item, it looked like something that would be worn by a young adult in the suburbs of a local city, and in that sense, it is an item that has a high resolution of wearers and situations.
We also share the feeling of "I didn't think it was fashionable at the time, but... now that I think about it, maybe it was a good idea. It's so ordinary, but when you connect it to a particular memory, it becomes something special. That's what touches my own heartstrings.
-. well, I see. And even though it is messed up and ordinary , there may be some highlights in the details.
It is interesting that the surface of the fabric is uneven and looks like a vertical drop or a fine stripe pattern. As the brand name suggests, the orange stitches and rivets give the jeans a certain feel.
-The material has a stretch to it.
It's a good thickness, and the ribbed sleeves and hem make it comfortable to wear. The thickness is moderate, and the sleeves and hem are ribbed, so it is comfortable to wear. I recommend this as a light outerwear to be worn in the middle of the season, such as early spring or early fall. Including the exquisite cheap feeling, it is packed with all the elements I like.
-The silhouette is large and chunky, and it looks good to throw on over a school uniform. When you were a student, did you wear it that way?
I used to wear a sweatshirt hoodie over my blazer. I would put on a stylish one that would stand out at school and put it over my blazer, but then my arms and other parts would bulge out and I would be stressed out. In high school, I commuted to school by bicycle, so warmth was my priority , and looks were secondary.
-It's an unusual way to wear it (laughs).
. Since that time, my faith in the hoodie has been bad. Even now, I strongly believe that the hood is the best looking detail of clothing. Hoodies are a symbol of young people's clothing, don't you think?
-(laughs). Indeed, it has become a standard symbol for characterizing young people in manga and anime. Also, the full-zip style has been completely under the radar recently, so this is a fresh new look. How do you recommend wearing it?
I still think they look cute with cargo pants, and they also look good with chino pants. I think it would also look cute with chinos or chinos, and I'd wear it with NIKE's AIR FORCE 1 or something with a certain amount of volume on the footwear. I also want them to be worn over a school uniform blazer. It would be great for students on a school trip to Tokyo! I think it will fit in naturally without being out of place in your hometown. On the other hand, if you are an adult, I think it would be a fresh new look to add to your usual outfits.
-In the vintage clothing industry, where many people respect vintage values born of scarcity, it is unusual to take the stance of daring to choose minor brands that have a cheap, mass-produced, and slightly tacky feel.
On the contrary, I feel affection for those parts. I have a simple curiosity, "Why do they make these items? and there is also the "fun of digging through old clothes" to discover minor brands and genres. And if no one is paying attention to it yet, there is no end to the new encounters I will have in the future, so there is nothing to look forward to but enjoyment.
Takashi Shigemitsu / Owner, Early20
He began his career at CV, which operates several vintage clothing stores, including CUBA, OTSU, FIFTY-FIFTY, and COU. Later, at the age of 25, he started his own vintage clothing store "BUSINESS AS USUAL" in Harajuku with the desire to "work at a place where I can play my favorite music and see what I like. He later opened "zondag" in Shimokitazawa. In 2019, he opened a new store, Early20, in the same location. The store plans to relocate by the end of 2023.
Instagram:@eeearly20
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