World's first! Timberland's concept store opens in Daikanyama. Make your own yellow boots.

Timberland is celebrating its 50th anniversary this year, and the "Timberland +81 3" collection, which is available only in Japan, has been gaining momentum.

Furthermore, we recently opened the world's first concept store, Timberland Boutique Tokyo, in Daikanyama, Tokyo.

In creating this store,AH.Hwell-known for itsAkio Hasegawahas been appointed as the store concept producer. The space was designed by Keisuke Nakamura, who is also the organizer of theDAIKEI MILLS. is in charge of the project.

To embody the concept of the brand, the interior is designed to look like a mountain cabin, with exposed wood and construction materials. The brand's roots in work and the outdoors are cut out and expressed from the unique perspective of Tokyo, the cultural center of the city.

There is a wide variety of products, from standard items to limited-edition items that can only be obtained here.

A gallery on the wall next to the staircase steps is set up to display artists' works, so that visitors can enjoy art while shopping at the same time, so it may be a good idea to visit the store casually.

The first commemorative exhibit was,stacks bookstore, a paper cutout artist, in cooperation withwackwack. was welcomed. The artwork depicts the history of "Yellow Boots" and the city of Tokyo.

. And of special note this time is the "Custom Made" service, the first customization service of its kind in Japan. Customers can customize their own original pair of shoes with laser engraving using the latest technology, store-exclusive charms and laces, and pendants. This is the only place where you can create your very own pair of "Timberland" shoes.

An irregular service of printing artists' artwork is also planned. Furthermore, customers who bring their own Timberland shoes, even if they did not purchase them at Timberland Boutique Tokyo, can have them cleaned free of charge, a great service.

Whether you are a regular Timberland user or have never tried them on, you are sure to find the perfect pair for you. Try them on at the store first.