Launched this season. We take a closer look at the appeal of the up-and-coming brand "Eight.

When choosing clothes for our busy days, we tend to pick up items that are comfortable and go well with any other items. But that's not enough, we also want to look stylish. Items from the newly launched "eight" brand will help you achieve both of these goals.

The company that operates BAIT, Forget-me-nots, and FIGURE has launched a new original brand.

The appeal of "Eight" items is that they express the essence of originality and trends in an excellent balance in basic items. A little bit of edge in the easy-to-use design grabs the heart of the wearer.

NYLON CHAMBRAY HOODED ZIP JACKET ¥36,300, HEAVYWEIGHT SWEAT PANTS ¥17,600

A light hooded jacket that is easy to throw on for the coming season. The wrinkles and drape give it a vintage look, making it a handy item to have.

HEAVYWEIGHT CREW NECK SWEAT ¥17,600

The sweatshirt is made of a super-thick 11 oz. brushed back. It has a loose-fitting silhouette with a twist in the use of ribbing on the shoulders and underarms.

HEAVYWEIGHT PULLOVER HOODIE ¥19,800, HEAVYWEIGHT SWEAT PANTS ¥17,600

The body of the parka is made thicker, so it can be layered under outerwear for great use in the cold winter months. The drawcord is accented with white. The pants have a straight silhouette with an embroidered logo below the pockets.

HEAVYWEIGHT EMBROIDERY CREW NECK SWEAT ¥19,800

This sweatshirt features chain-stitched rainbow embroidery on a simple crew neck.

MULTI BORDER L/S TEE ¥12,100

The multi-colored long T is unique in its color scheme and design, making it a seemingly unique design.

HEAVYWEIGHT COTTON S/S TEE ¥7,700

HEAVYWEIGHT COTTON L/S TEE ¥8,800

Made of cotton, these easy-to-match T-shirts and long T's have a basic design that can be worn all year round. You will want to wear them every day, and you can have as many as you like.

Acy×-ate NYLON CHAMBRAY TRACK JACKET ¥44,000, Acy×-ate NYLON CHAMBRAY TRACK PANTS ¥33,000

This set-up is a collaboration with "Acy," directed by Goro Nakatsugawa of the select store "MIN-NANO" in Ikenoue, Tokyo. It has a sporty yet relaxed silhouette and looks great just by throwing it on.

The collaborative set-up will be sold at a pop-up at "FIGURE Shizuoka" from October 21 (Sat.) to 25 (Wed.).

The first launch of Eight features a wide variety of easy-to-use items. The items are simple, but the attention to detail shows the brand's character. We look forward to your continued patronage!