As we all know, the clothing we enjoy on a daily basis has a tremendous impact on the environment during each step of the production process. Another brand that seriously focuses on such issues has been born.
TSUG is a brand that will be launched in 2023 with the concept of sustainability and borderlessness.
The brand name is derived from the Japanese word "tsugu," which has various meanings, such as "to join" fabrics and materials, "to succeed" culture, technology, and spirit, and "to pass on" to the next generation. We strive to create products that are not bound by any genre, gender, or national borders.
The brand also focuses on environmental issues such as loss and disposal, vintage and dead stock, which are created in the production process and inventory issues, and incorporates them into the brand concept.
This season, the Guatemalan upcycling project, "THE NEW DENIM PROJECTThe company has teamed up with "SENGOKU" to upcycle denim scraps, fallen cotton, used clothing, and other items that would otherwise be thrown away, into yarn, fabric, and finished products.
In addition, as part of a project in Guatemala, a famous coffee-producing country, the knots and scraps of fallen cotton that cannot be turned into yarn are donated to coffee farms, where they are returned to the soil as organic compost.
DENIM WESTERN COAT ¥71,500 each
DENIM JACKET ¥58,300 each
4WAY WESTERN SHIRT 41,800 each
PULL OVER WESTERN SHIRT ¥33,000 each
The blue denim jacket, western coat, and shirt are made of upcycled denim from the NEW DENIM PROJECT, while the black denim is organic denim woven in Okayama Prefecture, one of Japan's leading denim producing areas.
WESTERN LONG SLEEVE TEE SHIRT ¥24,200 each
Like the shirt, this long T has a western yoke as a design, and is made of pure organic cotton jersey from the U.S. for a comfortable fit.
WESTERN TRACK PANT ¥34,100 each
The pants are also made of sustainable organic cotton, which is grown without the use of illegal pesticides that cause soil pollution or genetic modification. Originality is demonstrated in the design of the hems and the arrangement of the seams and other details.
Clothing continues to be recycled and consumed, and we would like to take this opportunity to enjoy earth-friendly fashion as our own business.
I know it bears repeating, but "Tsugu" is starting this season. Be sure to check it out.
