FFFES launches its second edition. The North Face Purple Label, a lover of nature, saves endangered species.

Tote bag ¥11,000

Have you heard about the project "FFFES(For... Feel... Find... Endangered Species)" launched by THE NORTH FACE PURPLE LABEL last year?

By incorporating artwork of endangered species drawn by artists into the items, the brand focuses on these creatures. A portion of the proceeds will be donated to the Nature Conservation Society of Japan, a public interest incorporated foundation that works to preserve endangered species in Japan, an initiative that is truly in keeping with a brand that cares about nature.

The creature featured this season is the Okinawa rail, which is found only in the "Yanbaru Forest" in the northern part of the island. This bird with its unique ecology, which is a bird but can hardly fly, is also in danger of extinction due to encroachment by non-native species, traffic accidents, and land development.

The art was created by a young artist who creates collage-style zines and graffiti art with an unconventional, free-spirited approach.KIKI HASEGAWAThree.

The new collection will include T-shirts, bandanas, tote bags, and other items that incorporate his art, which has a loose touch but is also powerful and dynamic.

T-shirt ¥14,300 each

This T-shirt is printed on a raw-colored body with a vintage look and feel. Graphic T-shirts tend to look childish, but this T-shirt is finished with a calm design.

Bandana ¥3,730

The lineup also includes a bandana with a subtle logo that was written especially for this issue. Both bandanas are available in a variety of easy-to-use colors, so if you are not sure which color to choose, you can buy two colors at once.

HOUYHNHNM's readers, many of whom love the outdoors and fashion, may share this new initiative by "The North Face Purple Label," a company that loves animals and nature. If you are interested, please check it out.