kolor Marunouchi opens in grand style! Celebrating its first street-level store in about 15 years, limited-edition blousons are available for purchase and raincoats are distributed.

With the warm weather also encouraging, it is a time of heightened enthusiasm for fashion. . Then, this week, we recommend a trip to Marunouchi.

“KOLOR. is opening a new restaurant.

Following the opening of the flagship "kolor Minami⻘yama" store in 2009, "kolor Marunouchi" is the second street-level store for kolor. It opened on Friday, February 16, 2010.

Each store is designed differently, yet each has a consistent "Color" feel. The interior design this time was handled by Kyomichi Morita of "GLAMOROUS," who created a solid, minimalist space with a perspective side wall that naturally invites the guests' gaze and makes the "Color" wear stand out even more.

Trouser Docking Blouson ¥82,500
Color: Beige, Dark Brown, Navy

As this is the first new store in about 15 years, we have prepared some special items to celebrate such a fine beginning. That is the "kolor Marunouchi" limited edition blouson.

A popular piece from the 2023AW collection, this item is made with pants parts docked as if tucked in only at the right hem , and comes in a spring/summer tropical material.

In addition, customers who purchase 30,000 yen (excluding tax) or more will receive the first raincoat given to visitors only on the Paris runway of the 2024 SS.

While remembering the glorious history of "kolor" in the past, please feel its new outlook at "kolor Marunouchi".

. Finally, please read the concept of the store design by designer Yasumichi Morita.

Founded in 2004 by designer Junichi Abe, kolor is a one-of-a-kind brand that combines craftsmanship backed by reliable techniques such as patterns and sewing with creative use of color and innovative materials. The new "kolor Marunouchi" store will be located on Marunouchi Nakadori Avenue in Tokyo, an innovative district with the power to transmit information from Japan to the world, and a place where historical architecture and culture coexist in harmony, creating a unique balance. . We proposed a space that is as solid and minimalist as possible, so that the world of kolor would stand out even more from this place.
From the entrance, a side wall with a sculptural perspective invites guests to look deeper and deeper into the space, naturally taking in the view of the guests. This structure is like a runway, and it also creates a gallery-like space, making the kolor clothes more appealing to visitors. . In contrast to the beauty of the metallic walls, the plastered flooring will also remind you of kolor's philosophy of craftsmanship.
Guests visiting the new "kolor Marunouchi" will be able to experience the world of kolor with all their senses, and experience the timeless beauty and something new that can only be found here.

Photo_DAISUKE SHIMA