The long-awaited launch of Buena Vista's 24SS. The model for the show is...? There will also be an item unveiling party open to everyone!

BUENA VISTA was launched in 2013 by former J-League player Keiji Ishizuka. The 2024SS items are now available.

The brand has been developing items irregularly and on a small scale, but from this season, it appears to be entering the apparel market in earnest with an even wider lineup of products.

This determination is evident in this season's visuals. The model for the visual was actor Nao Omori, a friend of Mr. Ishizuka's. The look, which expresses the brand concept of "adults with a child's heart," at night in Asakusa Hanayashiki, is a spectacular sight to behold.

TRAINING TOP ¥23,000, TRAINIG PANTS ¥19,000

Keiten Aijin SWEAT ¥20,900

Leopard bowling shirt ¥17,600, SIDE LINE SLACKS ¥24,200

QUE MIRAS BOBO HOODIE ¥23,100, Dickies × BV Baggy pants ¥25,300

BUTCHIGI BV CAP ¥7,000, BUTCHIGI BV L/S ¥13,200

This season's collection is centered around unique and playful graphics, and the director, Mr. Ishizuka, freely expresses ideas and concepts that he found "cool" while living abroad with his edgy designs. Here are some of the concepts.

Adults with a child's heart
Children feel excitement and nervousness at the prospect of the unknown
But as one gains experience.
In climbing the ladder of adulthood
Sensitivity is worn away, and gradually the heart-stirring excitement ceases to be generated.
We are curious and have the talent and attitude to create and enjoy our own stimulation.
Film, music, art, sports
Stimulated by them
The mind is full of play.
Overflowing with the desire for mind-blowing experiences
Best looking.
The most enjoyable and exciting trip
BUENA VISTA

The online site will open on March 15 (Fri.) for purchase. To celebrate the launch, an event will be held at a special venue in Shibuya on March 15 (Fri.) and 16 (Sat.), where anyone can come, try on, and place orders.

Original stickers and lighters will be given away at the event, and the director, Mr. Ishizuka, will be visiting Japan from Barcelona. If you are interested in this event, please visit the venue.