YUICHI TOYAMA opened its first directly-managed store on Kotto Dori on April 1.

“yuichi toyama. (YUICHI TOYAMA.)The brand's first directly-managed store will open on Kotto Dori.

They have been making eyeglasses that harmonize with daily life, have beauty of use, and have functional beauty. Now that they have opened a store as a source of information, we would like to introduce their meticulous attention to detail.

YUICHI TOYAMA. is to provide the world with "eyeglasses as a craft" that should be handed down through the ages through the brand's products. That is why we chose Kotto-dori in Aoyama, where people of all races gather, as the location for our flagship store.

The theme of the store is "Tension and Relaxation," and it consists of two spaces: a store space where the designer Yuichi Toyama directly offers his special glasses, and a custom-made room where customers can experience haute couture, so to speak, through direct counseling by the designer Yuichi Toyama himself.

The custom-made room, named "AJITO," is a space filled with music, art, design, and crafts that are the source of the brand's ideas, where you can experience the brand's world view and discover something new with your special order. Custom-made frames are produced by a craftsman with a 35-year career who has worked with Mr. Toyama for 30 years.

The objects in the store are also a must-see, including works by ceramic artist TOMONARI HASHIMOTO, who has won the "LOEWE Craft Prize," and a table made of Datekawaseki stone that was specially ordered from the Okurayama Studio. The store is decorated with objects selected by the designer, Mr. Toyama.

As for the lineup of items, the latest works of the main line "YUICHI TOYAMA." will of course be displayed and sold, as well as the collection from the brand's early days up to the present, and the popular prestige line "YUICHI TOYAMA:5" will also be offered in a full lineup. The latest works of the main line "YUICHI TOYAMA.

While enhancing the value of eyewear as a product, it also encourages meaningful communication with customers. YUICHI TOYAMA. TOKYO" offers such possibilities. Please come and visit us on Monday, April 1.