Kyoto branch of Fresh Service opens! Clothes, sundries, and drinks. The store is packed with dense contents.

Good news for HOUYHNHNM's readers living in the Kansai region!

Uniforms for editors" was the concept.location wearFreshService" has been involved in a number of initiatives with HOUYHNHNM's, including the "FreshService" project. FreshService Kyoto", a new directly-managed store, has opened in the Shijo-Kawaramachi area, the busiest shopping district in Kyoto City. In addition to the full lineup of FreshService products, the store will also offer four chic limited edition items that can only be purchased here.

Hideji Terada for FS KYOTO CORPORATE S/S TEE ¥11,000

Exclusive T based on the "CORPORATE S/S TEE," which is popular for its rough silhouette and tough body; the eye-catching back print creates artwork that crosses traditional Japanese culture with modern elementsTerada HidejiThe graphic design was created by The word "Kyoto" is graphically expressed with a strong and dynamic touch.

COOLFIBER® UTILITY L/S REGULAR COLLAR SHIRT ¥17,600
COOLFIBER® UTILITY OVER PANTS ¥17,600

Next is a set-up that can be worn regardless of the occasion. While it has an extremely simple appearance, it is fully equipped with various functions such as "Quick dry," "Washable," and "Cool feeling. The large pockets on the side seams and drawcords at the hems are also details you would expect from Fresh Service.

Limited items unique to the Kyoto area are also available. The "KyotoKojima ShotenThe chochin, specially ordered for "Fresh Service," are made by hand by craftsmen, from splitting bamboo to applying Japanese paper, using a wooden pattern that was used about 110 years ago. The lampshade features the "Fresh Service" spec logo, and the stainless steel lace frame is painted in the brand's khaki color, creating a gem that combines tradition and modernity.

In addition, a new service titled "FRESH DRINK SERVICE" will be introduced as the first initiative of "Fresh Service". The service will be available at the "FRESH DRINK SERVICE.Hobo BrewingThe original flavor "FRESH DRINK SERVISE West Coast IPA" and "FRESH DRINK SERVISE West Coast IPA" were produced under the supervision ofOgawa CoffeeThe restaurant offers a variety of craft beers and coffees, including FreshService BLEND Dark Roast, an original blend commissioned by FreshService, Inc. Purchased drinks can be enjoyed standing at the counter outside as well as inside the store.

One of the highlights is the industrial decor reminiscent of "Fresh Service Head Quarters." From apparel to sundries and drinks, the store is packed with thoughtful items.