Cognomen releases "OUTRO LADO," a photobook shot in Brazil. Behold the magnificent story spun on the other side of the globe.

COGNOMEN, whose name means "nickname" in Latin, has captivated many fashion lovers with its catchy and iconic items that become more and more beloved the more one wears them.

We are pleased to announce the release of "OUTRO LADO," a photobook shot in Rio de Janeiro, Brazil. Brazil is known for its multiculturalism, which is the background of "Tropicália," a movement that has developed rapidly in a short period of one and a half years, involving musicians, artists, architects, theater artists, poets, philosophers, and many other forms of expression. The movement has developed rapidly in a short period of one and a half years.

Designer Michael Hitoshi Oe believes that "Tropicália" is an indispensable piece for understanding "how this country became a multicultural land through its history," and that it is necessary to dig deeper. In the process of deepening his understanding of this story, the desire to be a part of this spirit took hold in his heart, and he decided to take the photo shoot in Brazil.

The Cognomen, photographed together with the local people and towns, do not exist as if they were uncomfortable, but rather blend in and become one with a unique atmosphere and a variety of energies. Photographer Motoki Nishikawa's work beautifully expresses Oe's vision of "multicultural coexistence.

It will go on sale on May 10 (Friday). We hope you will take a look at the magnificent worldview in person to see for yourself.

PHOTO KNIT TEE ¥37,400 each

To celebrate the release of the photobook, a release event will be held at "Gallery Gekkoku" over three days from May 10 (Fri.) to 12 (Sun.). A knit T-shirt featuring the event's exclusive photo design will also be available for purchase, so be sure to check it out as well.

I will close with a message from Mr. Oe.

Just as there are two sides to a coin, just as there are two sides to a record, just as there are two sides to a record, just as there is a relationship between the sun and the moon, Japan and Brazil are bound together by a unique bond that is diametrically opposed yet symbiotic.
The heat unique to South America, the vitality of the Brazilian people, and the energy before Carnival.
Rio de Janeiro has a different January than Tokyo in the middle of winter.
At first, I felt a sense of discomfort, but this eventually turned into a sense of comfort, and by the end of the trip, I felt that the COGNOMEN brand had blended into the city and become one with it.
In Rio de Janeiro, Brazil, a place of multicultural coexistence, I arrived at the answer that "only by finding value in one's hidden side and recognizing one's heterogeneity can one break free from loneliness and connect with others.