A good relationship between sauna and strong carbonation. Wilkinson collaborates with Hottayu and Bunka Yusen!

What is the best drink to drink after a bath or sauna? The answer may vary from person to person, but it goes without saying that soda water, with its stimulation and refreshment, is a good companion to quench a parched throat. Focusing on this relationship, Wilkinson has collaborated with two popular public bathhouses in Tokyo, Hottayu and Bunka Yusen! The pop-up will be held at Hottayu from Friday, May 24 to Thursday, May 30, and at Bunka Yusen from Monday, May 27 to Sunday, June 2, each for one week.

This collaboration was realized as part of a branding project by Wilkinson's and creative agency STARBASE, which celebrates its 120th anniversary this year. During this first anniversary project, the curtain and interior will be decorated to Wilkinson's specifications, and the first person to post on social media on Friday, Saturday, and Sunday will receive original goods that can only be obtained at this event.

The original goods include four items associated with public bathhouses, such as a pouch, towel, locker key, and coin case. The items are available in different colors, red at Hottayu and white at Bunka Yusen, so if you are a bathhouse and sauna lover, we recommend that you visit both bathhouses and saunas. In addition to these handouts, sauna users will receive a 500 ml "Wilkinson" and a sticker on a first-come, first-served basis.

In addition, a collaboration movie between "Wilkinson" and a public bathhouse will be released soon. . Please take advantage of this initiative to experience the everyday luxury of drinking "Wilkinson" after TOTONOU (revitalize).