This is the fifth time that LOEWE and ON have collaborated with each other.
In addition to their masterpiece "Cloud Tilt," the fifth volume will feature a rich lineup of clothing, the largest number of item categories in the history of the collaboration.
From the wilderness to the city, our products are made to run around under any conditions. Let us introduce some of them.
Shell Parka ¥281,600
Parka ¥137,500
Vest ¥171,600
Tights ¥49,500
Shorts ¥39,600
Tank top ¥28,600
T-shirt ¥55,000
T-shirt ¥39,600
Tank top ¥30,800
Briefs ¥28,600
A variety of premium products that fuse the luxurious mood of "Loewe" with functional beauty.
Tops range from shell parkas to puffer jackets, padded parkas, t-shirts, and tank tops. For bottoms, the collection offers everything you need for running, including comfortable track pants, training shorts, cycle shorts, and tights.
The color palette is rich with sportswear-inspired bright oranges, pinks, and blues, as well as subdued monotones, and the blue, gray, and white tie-dyed storm pattern is also iconic.
Cloud Tilt ¥62,700
Cloud Tilt 2.0 ¥69,300
In addition, the "Cloud Tilt" shoes, the result of their collaboration, are now available in a new single color, neon yellow.
The one-ranked "Cloud Tilt 2.0" retains the same soft, cloud-like comfort, but with updated details. It features a multi-layered upper composed of quick-drying woven fabric and mesh, with a rubber toe guard and additional padding on the shoe tongue and shoe collar. In addition, the heel loop has been replaced with a heel loop emblazoned with the brand's logo, indicating that the item has become more innovative with each iteration.
The theme of this collaborative look is "clothing for running away from everyday life," and the dynamic looks were shot in the wilds of California. Ryan McGinley captured some of the world's top ON athletes in motion wearing items from the collection.
A series of short videos by "rubberband," a visual director duo from New York, was also filmed specially for the event.
The items will go on sale on May 23 (Thu.) at the Loewe physical stores, ON flagship stores, their official online stores, and some stores that carry the items.
If you want to be one of the first to get it, get it at the pre-sale starting on May 21 (Tue.). Pop-ups will also be held around the world, with the first one in Japan to be held at the Hankyu Umeda department store from May 22 (Wed).
Although the initial collaboration was unexpected, "Loewe" and "ON" have established themselves as a famous tag team that is now attracting worldwide attention. The relationship between running and fashion is becoming closer and closer.
LOEWE × On
On sale: Thursday, May 23
*Pre-sale starts on May 21 (Tue.) at the official online store.
Official Online Store
POPUP
Dates: May 22 (Wed) - May 28 (Tue)
Place: Hankyu Umeda Main Store, 1st floor
Address: 8-7 Kakudacho, Kita-ku, Osaka-shi, Osaka
Phone: 06-6361-1381
Hours: 10:00 - 20:00