The uniform of those who move forward and leap forward. Levi's will return as a supporter of Fuji Rock for the first time in 19 years!

This year marks the 27th Fuji Rock Festival (FUJIROCK FESTIVAL). The festival has announced collaborations with and support for various brands and artists, and we would like to draw your attention to the brands introduced here.

Levi's®, which has been a favorite of many musicians and music freaks and has built a close relationship with culture, will participate for the first time in 19 years as an official supporter.

The brand aims to make a further leap forward as a "uniform of progress" and has teamed up with Fuji Rock. T-shirts and patches incorporating the spirit of the two will be released.

T-shirts ¥5,500 each

Badge ¥3,300 each

The item has a pop finish with a denim motif. It would be nice to wear this T-shirt with Levi's denim on the day of the event.

Fuji Rock Festival '24" will support the "ROOKIE A GO-GO" audition stage at Fuji Rock, which is known as a gateway to success for new artists, in keeping with the brand's "uniform of progress". The brand will support the audition stage "ROOKIE A GO-GO," which is called the gateway to success for new artists.

Artists that this audition stage has produced in the past include Kururi, Sambo Master, Yogee New Waves, Tempalay, Sheep Literature, and King Gnu. It is a dreamy and famous project that has produced members who are currently active in the forefront of the music industry.

In addition to the sale of these goods, a customization booth will be available at the "Fuji Rock Festival '24" from July 26 (Fri.) to 28 (Sun.). Try adding your own unique arrangement to your favorite items.

Of course, those who do not go to the venue, with some handling stores,Official Online StoreThe patch is only available at "Levi's Tailor Shop" nationwide. Please note that only the badges are available at Levi's ®︎ tailor stores nationwide.