Since its relaunch in 2022, HOUYHNHNM's has been following the eyewear brand "Lunetta BADA" closely.
The brand, which dominated the 1980s and 1990s as a pioneer of the eyeglass boom as a fashion item, is nostalgic for those who knew it then and fresh for those who don't. It has achieved a brilliant revival as the center of the boom once again.
Renetta Bada plans to hold a pop-up at the Shinjuku Isetan Men's Department Store from July 10 (Wed) to 16 (Tue), bringing together a variety of reproductions with an atmosphere from that time period.
42/01 ¥47,300
No.568 ¥48,400
1/01 ¥49,500
No.30 ¥47,300
67/02 ¥50,600
78/02 ¥52,800
No.568 ¥48,400
78/02 ¥52,800
71/01 ¥51,700
The lineup is a masterpiece of coexistence of classic and modern styles, incorporating a wealth of modern elements such as lens shapes and avant-garde surface cuts that draw a line in the sand, and a sense of roundness from the Sabae craftsmen's polishing process.
We invite you to come and see firsthand the atmosphere where the present and the past intersect.
Lunetta BADA POP-UP STORE at ISETAN MEN'S
Dates: July 10 (Wed) - 16 (Tue)
Place: Isetan Shinjuku MEN'S 6F
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-3352-1111
Instagram:@lunettabada_official