JIL SANDER UNIVERSAL CONSCIOUSNESS FALL / WINTER 2024 -- Printed boldly on the back is the key message of the season. "UNIVERSAL CONSCIOUSNESS" translates directly to "universal consciousness. The message is abstract and leaves it up to the reader to decide, which is very typical of "Jil Sander.
To my surprise, its crew-neck T-shirts are layered with long and short sleeves.
Layering is a staple of street styles such as American casual, and if you ask me, the print on the back is reminiscent of American casual.
Humorous ideas are only truly effective when they are made seriously. This T-shirt, made of melt-in-your-mouth cotton, proves just that.
Maybe it's time to update the American style in the universal consciousness. From the key messages, I heard such whispers from Lucy & Luke Meyer.
Photo_Hiroyuki Takashima
Text_Kei Takegawa