UNTRACE" is a fashion brand that focuses on creators and players active in various genres and projects functionality and practicality in urban life onto its items.
Until now, the brand has been carried only in online stores and some select stores, but on July 20 (Sat), a long-awaited directly-managed store will open. The name of the store is "ILLEGULER.
The store, which is conveniently located just a 2-minute walk from Gakugeidaigaku Station, will drop special items that can only be purchased here on an "irregular basis," as the name suggests, and will serve as a new place for communication in this town, not only for goods but also for various other things.
With the opening of the directly-managed store, two T-shirts and a sakosh will be available , combining the logo of the store's name "illeguler" with an original graphic pattern.
Featuring simple yet quirky print designs such as vivid color combinations and reflector prints, it is sure to become an accent for this summer.
In a new initiative that transcends cultural boundaries, Antrace has also released a collaborative T-shirt produced for Marunowa, a French tavern based in Atami, which has close ties to the brand. Under the theme of "Think @ tami," the T-shirt features the Marunowa logo and typography that expresses a funny black humor, and the navy color is luminescent, a bonus.
In the "Gakudai" area, where various old and new cultures and trends intersect, the new "illeguler" shop is expected to create a sensation as a new community place with a unique style and full of "uniqueness". The new store "illeguler" is sure to create a sensation as a new community place full of unique style and "uniqueness. Be sure to check it out!
illeguler
Open: Saturday, July 20
Address: Maison Mark One 1F, 3-14-4 Takaban, Meguro-ku, Tokyo
Hours: 12:00-19:00
Business days: Irregular (to be announced on Instagram)