. 250 years of Birkenstock history as imagined by the photos and products. . It is such a shoe brand that is still up to the challenge.

“BIRKENSTOCKWe all know that the "K" brand is popular all over the world and has established a strong position as a footwear brand. However, few people know that the company has been in business for 250 years.

The exhibition presented here will surely help you become familiar with this fact.

From Wednesday, July 17 to Sunday, July 28, Birkenstock will hold the exhibition "BIRKENSTOCK 250 YEARS OF SHOE MAKING" in Harajuku, Tokyo, celebrating 250 years of shoemaking tradition.

Johannes Birkenstock, the founder of Birkenstock, was mentioned in German official documents as a shoemaker in 1774. Over the next 250 years, the brand has grown while continuing to respond to the needs of the times while carrying on his intentions.

Key among them is 1902. This was the year Konrad Birkenstock invented the footbed, a flexible, metal-free insole. It is no exaggeration to say that it had a major impact on the history of the brand and revolutionized the way people thought about shoes and shoemaking itself.

This exhibition aims to convey the uniqueness of the brand and its message of "Walking as Nature Intended - Walking with your feet as they are" while looking back on the history of the brand. and the brand's message of "Walking as Nature Intended - Walking with your feet as they are.

The exhibition space will be lined with items that have built the history of the brand, as captured by Swiss photographer Henry Leutwyler. The photographs, taken with a powerful eye, show the history and beliefs of the brand.

. You can also see again a campaign that captures the individual styles of 25 Birkenstock lovers living in Japan and Korea.

In addition, there will be a photo booth with special frames by three artists at the event, and a gacha-gacha (a toy toy toy) for all visitors to enjoy.

It is typical of "Birkenstock" to provide a device that does not end with just seeing and knowing about the product.

The exhibition will be held until Sunday, July 28. . Please come to the exhibition wearing Birkenstocks and roughing it, even though the hot and humid days continue.