A new cultural destination, UNDER R. Ron Herman's new store is opening soon.

Ron Herman's new men's store, "UNDER R". Until nowThe trendand we have been telling you about it, and finally, on August 31 (Sat.), the grand opening will take place in Sendagaya.

The renovated store, utilizing the existing space, has a huge facade by legendary artist Alexis Ross, speakers by OJAS and NNNN for the first time in Japan, and even a skate ramp, making it a space not only for fashion, but also for art and culture. It is a space where you can enjoy not only fashion but also art and culture.

And to celebrate the opening, a variety of special orders and original skate decks were also prepared. Here is part of the lineup.

Alexis Ross x UNDER R
T-shirt 9,95

BRAVO×UNDER R
Backpack ¥31,900

BRAVO×UNDER R
Shoulder bag ¥17,600

F.C.Real Bristol x UNDER R
Hoodie ¥30,800 , Pants ¥33,000

FORTY PERCENT AGAINST RIGHTS x UNDER R
T-shirt 7,700 yen

PUMA×UNDER R
Tops ¥17,600 , Pants ¥15,400

PUMA×UNDER R
Sneakers ¥28,600

Lost×UNDER R
Surfboard ¥239,800

UNDER R
Skate deck ¥9,900

As you can see from the pre-events held so far, "UNDER R" is a store that sets up interesting projects together with designers, artists, skaters, photographers, and other friends who can be called a crew. These special orders are one of those projects.

UNDER R" will transmit new culture from Sendagaya to the young people who will lead the next generation. Please keep an eye on our future activities.