【FOCUS IT.] A very special seaside lounge party at the next level resort hotel, Seven by Seven Itoshima.

On Saturday, September 28, a seaside lounge party, "Seaside Beach Club," was held at "seven by seven Itoshima," a new type of hotel that opened this spring in Itoshima City, Fukuoka Prefecture, which is surrounded by nature, including mountains and the sea, and is now considered the No. 1 place to live. Seaside Lounge Party "Seaside Beach Club" was held on Saturday, September 28. DJs played in the hotel lounge from sun-drenched daytime, through magnificent sunset time, and into the nighttime when the drinks were flowing. In this issue, we report on the event as well as the charm of "Seven by Seven Itoshima.

Text_Kana Yoshioka

Sakurai Futamigaura, a popular spot in Itoshima with a pleasant beach line.

Itoshima City, where "Seven by Seven Itoshima" is located, is about 45 minutes to 1 hour drive west from Fukuoka Airport and Hakata City. It is located along the Sea of Japan and has a natural environment with mountains and waterfalls. Agricultural crops are also grown on the flatlands, and the scenery of Itoshima seen from the car window on the way to the hotel is serene. The fact that there are a few stores with a modern style in the midst of the traditional local life makes us feel that a new movement is taking place.

Seven by Seven Itoshima" was located on the north side of Itoshima City, along the gently sloping beach called Sakurai Futamigaura. It is a popular surfing spot because of its beach reef, and surfers wait for the waves in the ocean. There are stylish restaurants and cafes along the beach, and a short distance away from the beach are two rocks connected by a large sacred rope called "husband and wife rocks" and a torii (a Shinto shrine gate), making it a spectacular spot for tourists to visit. Incidentally, there was a sacred air in the bay, perhaps because Sakurai Futamigaura is the site of Sakurai Shrine, a nationally designated important cultural property.

The wide ocean in front and the quiet mountains behind. You can enjoy the contrast of nature at Seven by Seven Itoshima.

Seven by Seven Itoshima," located on a moderate hill, will open in the spring of 2024. It is attracting attention as a next-level hotel that introduces new sensations in various aspects under the theme of "luxury in today's era. All rooms have ocean views. Room types range from suites with a rooftop & jacuzzi to family rooms that can accommodate a large group.

Each room is equipped with a kitchen and washing machine for long-term stays, and the counter features smart check-in using QR codes and a digital concierge. In the minimalist rooms, there are comfortable mats and futons, Japanese-style loungewear, amenities using the Capri fragrance by Swedish fragrance brand Ninety-Sixty-Nine (19-69), portable speakers by BALMUDA, and Itoshima-grown coffee from Itoshima. Items that will appeal to a highly sensitive clientele are placed here, and the hospitality is evident in the smallest details.

Seaside Beach Club, a party where miracles happen at sunset time.

So, what was the party "Seaside Beach Club" like? As soon as we arrived at the hotel, we went to the lounge of the venue. On this day, the sound could be heard on the terrace overlooking the ocean, and the people who came to play were drinking and eating from the light of day, each enjoying the DJ play in a relaxed atmosphere.

Behind the DJ booth set up in the lounge, which is vaulted to the second floor, is a large glass-walled window. In the afternoon when the sun was shining, local DJs koutaro, based at Fukuoka's long-established club Kieth Flack, and suisui, resident DJ of the Fukuoka-based party Lit, played a wide range of dance music, including hip-hop and electro. Yuka Mizuhara, a model, artist, and DJ from Tokyo, and Benedek, a music producer and DJ, wowed the floor with a wide selection of B2B, comfortable disco, and dance music.

During the golden hour, DJ Kenji Takimi, who runs "Crue-L Records," played a Balearic style of music with great skill. The party turned into a night time party when it was switched to kikiorix, the resident DJ of "Raibow Disco Club". He enlivened the party with his danceable sound based on house music.

Food made with plenty of local ingredients and carefully selected specialty drinks.

In addition to music, the party will feature a buffet of hors d'oeuvres prepared by Beach Cafe SUNSET, a restaurant-café next to the hotel, using fresh local Itoshima ingredients, including meat, fish, and vegetables. Bio wines from Kawakubo Sake Shop, a sake boutique in Nanpudai, Itoshima, were also served, stimulating the senses in a way that only "Seven by Seven Itoshima," which combines "music, landscape, food, and drink," can. I am sure those who attended were very satisfied with the hospitality that stimulated the five senses, which is unique to "Seven by Seven Itoshima" combining "music × landscape × food × drink.

What we seek in travel is new discoveries, a dancing mood, and time to heal and forget about everyday life. Linked to culture, we plan to continue to offer a variety of content with a total of seven keywords, including wellness, art, and learning, in addition to music, scenery, drinks, and food. Incidentally, Seven by Seven Ishigaki will also open in September 2024. Located in the south of the island and equipped with a swimming pool and Finnish sauna, it is already receiving high praise. Why not enjoy your stay at this new kind of hotel where you can play and relax to your heart's content?