NEWS | TIE UP

Translated By DeepL

Johnnie Walker bar will appear at Beams Men Shibuya ⁉︎ Both parties are teaming up for a special event. Huinamu editorial staff will be there to play too!

When you have a moment of rest or a pleasant time, you can enjoy a drink in your hand. Whiskey is loved by many people in Japan, but why not choose a bottle of the world-famous Scotch whiskey "Johnnie Walker"?

This time, Johnnie Walker has teamed up with BEAMS to hold "THE WALKERS in BEAMS MEN SHIBUYA," an event where you can enjoy highballs in the store. The details of the event are as follows.

John Walker was inspired by the spices and tea blends sold in his small general store, and blended them into whiskey. He succeeded in producing a stable supply of high quality whiskey, which at the time was not always of consistent quality. The blending of various original whiskies brings about a deep and rich flavor.

This event will feature Johnnie Walker Black Label 12 Year Old, the culmination of the Johnnie Walker brand, a blended scotch with a 12-year aging concept that has been called a "masterpiece" or "ultimate" for its multi-layered flavors, including smokiness, and its deep, rich taste. It has been called a "masterpiece" and the "ultimate" scotch.

This time, in addition to the standard "Johnny Highball", an original highball supervised by Fumitake Oba, owner of Ebisu's "unknown" will be prepared. Here is the menu you are interested in.

The Walkers Highball -BEAMS Style- ¥500
Johnny Highball ¥500
Johnny Ginger Highball ¥500
Johnny Walker Blue Label ¥2500
*Other soft drinks and snacks are also available.

During the event, BEAMS MEN SHIBUYA will be a bar space based on the concept of a "clothing store bar. As a special event, the following people will be invited as guest managers on each day of the event!

Motoki Yoshikawa

On Friday, November 8, the first day of the event, Motoki Yoshikawa, men's casual director of BEAMS, will be the guest store manager.

Naoto Okutomi

On Saturday, November 9, Naoto Okutomi, store owner of BOY, a select store in Shibuya based on the concept of "FASHION & MUSIC," and DJ under the name TOMMY(BOY), will also make an appearance. He is also a DJ under the name TOMMY(BOY).

Our friends TEN CLUB

Also, a standing bar in Koenji run by Takeshi Shimizu, a former Beams staff memberTEN CLUBThe HIGHBALL BAR will be enlivened by the Friends of BEAMS, including the BEAMS staff, who will gather at the HIGHBALL BAR!

SASARISA

And the final day of the event, Saturday, November 16, will be graced by a staff member and press for an apparel brand.SASARISAThree.

T-shirt

In addition, there will be a social networking campaign to win a special T-shirt made especially for this event.

The application process is simple. During the event, post about it at the venue with the hashtag #blovejw. Only those whose posts are verified by the staff will be able to spin the gacha-gacha. If you win, you may get a T-shirt on the spot. ⁉︎ Only one challenge per person is allowed.

This is a rare opportunity for Beams to become a bar. You can use it as a first stop, or come for a drink to close out the evening. To create the best atmosphere, please enjoy the event while observing the precautions described in the information.

INFORMATION

THE WALKERS in BEAMS MEN SHIBUYA

Dates: November 8 (Fri.), 9 (Sat.), 15 (Fri.), 16 (Sat.) 11:00-22:00
*During the exhibition, you can shop in the store until 22:00.
Location: BEAMS MEN SHIBUYA
Address: 1-15-1 Jinnan, Shibuya-ku, Tokyo
Event URL

◾️ Notes
This event is open to everyone, however, due to the fact that highballs are alcohol, they will only be sold to customers 20 years of age or older. Please note that you may be asked to present identification.
Drinking and driving, and underage drinking are prohibited by law. Alcoholic beverages may not be sold or served to visitors driving cars, motorcycles (including passengers), or bicycles, or to those under 20 years of age.
Drinking, eating and drinking are permitted only inside BEAMS MEN SHIBUYA.
Food and beverages sold at the event are non-refundable and non-exchangeable.
If you do not follow the instructions of the staff during the event, you may be refused entry to the event.

TOP > NEWS

Related Articles# Johnnie Walker

See more