New Era's 59FIFTY® is celebrating its 70th anniversary! Special collaboration items will be released daily at the pop-up store celebrating the anniversary.

When one thinks of the iconic New Era® item, the 59FIFTY® is sure to spring to mind. This year marks the 70th anniversary of the 59FIFTY®.

This time we would like to introduce a pop-up store that will start on November 21 (Thu.) at "UNKNOWN HARAJUKU" in Harajuku, a fitting place for the anniversary year. The store will be open for a limited time, and apparently, collaboration items that can only be obtained here will be on sale daily.

Let's take a look at the seven special "59FIFTY®" models designed by brands and artists who have been close friends of New Era for a long time.

fragment × New Era® ¥7,700 each
Thursday, November 21

First, we will start with caps made in collaboration with "fragment," a brand run by Hiroshi Fujiwara.

The design is simple and solid, but the "NEW ERA 59FIFTY 70 FRAGMENT" stencil logo on the rear and the iconic lightning bolt motif give it a special look.

NBA × SHUN SUDO by New Era®" ¥33,000 each (set of 2)
Friday, November 22

The triple collaboration with SHUN SUDO, whose roots are in the NBA and basketball, resulted in this set of two caps.

The design is impressive, representing the three best bouts of the past, and the limited edition box produced for this event is also noteworthy.

Keiichi Tanaami × New Era®" ¥9,900 each
Saturday, November 23

With Keiichi Tanaami, one of Japan's best-known artists, comes a cap that looks somewhat familiar.

Yes, the popular model that was sold out in no time at the "Keiichi Tanaami: Adventures in Memory" event held from August 2024 and at New Era's online store, is being released again to celebrate the 70th anniversary.

Osaka Kintetsu Buffaloes × New Era®" ¥7,700
Sunday, November 24

The collaboration caps with the "Kintetsu Buffaloes," which have been a hit every time they are restocked, are also specially reissued for this pop-up store.

The team logo created by Taro Okamoto is boldly placed on the front, and the tricolor, inspired by the team's uniform, has an outstanding presence.

POGGY x New Era®" ¥7,700
November 25 (Monday)

Fashion curator Motoshi "Poggy" Ogi featured the Pittsburgh Pirates, a team that once had a Japanese player on its roster.

Ogi's use of "Retro Crown 59FIFTY®" to represent the pillbox design is a nice touch.

SHINKNOWNSUKE × New Era®" ¥7,700
On sale Tuesday, November 26

This is a gem designed by graphic designer SHINKNOWNSUKE.

The keywords "S", "Mr.", and "70" are expressed by embroidery, and the artistic finish is filled with the personality of SHINKNOWNSUKE. The artistic finish is filled with the individuality of SHINKNOWNSUKE.

MIN-NANO × New Era® ¥7,700
November 27 (Wed.)

Lastly, we introduce a cap produced in collaboration with "MIN-NANO," which has many fans in various fields.

The special design with the store's logo is a rare find.

In addition, there will be an event where only the winners will be able to experience custom orders and an exhibition of their works. For the full details of the event, please click here.Special pagePlease check from