Year-end parties, Christmas, and New Year's Eve and New Year's Eve. To celebrate your hard work this year, let's make a toast with a special wine.
Penfolds, one of the world's most iconic winemakers, has given its bottles a holiday look with the help of creative partner NIGO. The checkered design, inspired by traditional Japanese textiles, is available in red, green, blue, and black.
Penfolds HOLIDAY BY NIGO Bin389 Cabernet Shiraz ¥16,500
Penfolds HOLIDAY BY NIGO Bin311 Chardonnay ¥7,260
Penfolds HOLIDAY BY NIGO Bin28 Shiraz ¥7,260
Penfolds HOLIDAY BY NIGO Max Shiraz ¥4,235
The star of this collection is "Baby Grange," a classic Penfolds wine, and "Bin 311" Chardonnay, which comes in a green package reminiscent of white wine. The gift box is decorated with gold foil, making it an ideal gift.
Here are the words of Christy Keyte, chief marketing officer of , and this campaign video.
We are proud to be working with NIGO on our first holiday collection. NIGO's outstanding packaging was designed to allow everyone to enjoy a selection of Penfolds' beloved Bin and Max wines.
The product will go on sale in Japan on November 28 (Thursday). For details and information on stores selling the product, please check the official website or the special website. This impressive bottle will look great just by displaying it at home. Why not give it to that wine lover?
