Plenty of content! A pop-up celebrating Umbro's 100th anniversary is coming this weekend.

Manchester is a city known as the home of powerful clubs that football fans are familiar with. Did you know that Manchester is not only the home of a club, but also the birthplace of a football brand? That brand is UMBRO, which was founded in 1924.

This year marks the 100th anniversary of the birth of Umbro, which has been celebrated in various ways, including pop-ups in London, Shibuya, and Seoul, and the launch of the new "AWAY DAYS" collection. And now, as a finale, the brand is celebrating its 100th anniversary by holding a pop-up in Harajuku, Tokyo.KineticsA pop-up event will be held at In addition to selling a variety of items, there will be talk shows, music events, workshops, and much more!

Now, let's look at the details you are interested in.

AWAY DAYS

THE THIRD by UMBRO

KOREA COLLECTION

THE UMBRO HOUSE

From inline,This articleThe new "AWAY DAYS" collection introduced in the previous issue, "THE THIRD by UMBRO," a third uniform series that is not bound by home or away patterns, and the "KOREA COLLECTION," which has been developed in Korea and is gaining popularity mainly among young people. In addition, items from "THE UMBRO HOUSE," which evokes the brand's tradition of making military uniforms and boy scout wear, will be on display.

EGOR by Yoh Saeki

UMBRO × Aries

Also, two up-and-coming brands, EGOR, created by Yoh Saeki, winner of the Grand Prix in Umbro's global contest "makenew," and Aries, a British brand that proposes street culture x luxury, have collaborated to produce the new collection. The collaboration items with these two brands are also noteworthy.

In addition, a selection of Umbro products will be on display from BENE, a select soccer store that deals mainly in vintage uniforms from the 90's, magazines, and sundries.

The talk show on the first day of the event, Friday, November 22, from 6:30 to 7:30 p.m., will feature soccer commentator Ryohei Hayashi and English football expert Tomoyo Takeyama. The talk show about England, the birthplace of Umbro, is a must-attend event.

Ryohei Hayashi

Tomoyo Takeyama

The talk show will be followed by "MUSIC NIGHT OUT by UMBRO," a music event featuring football-loving artists! You can enjoy live music by "S.A.R.," a 7-piece alternative band mainly from Tokyo, and DJ by "Kanna Oyama," a singer-songwriter and model.

S.A.R.

Kanna Oyama

There will be three types of workshops: "Print Customization Service," in which participants can customize products they have purchased; "FOOTBALL & ENGLISH," a lecture for elementary and junior high school students by the aforementioned Tomoyo Takeyama; and a "Sports Upcycling Workshop," in which participants can use scraps from banners used in the "Umbro Cup" soccer tournament sponsored by Umbro to make tassel key rings. The "Sports Upcycling Workshop" will be held to make tassel key chains from scraps of banners used in the "Umbro Cup" soccer tournament sponsored by Umbro.

For more information on times and how to participate, please contactUmbro Official InstagramPlease check from

The pop-up will be open for 13 days, so football fans will not want to miss it!

Text_Kazuki Sakaguchi