50 colors available. Cashmere 100% scarf brand efer pop-ups will be held at various locations.

December is here and the weather is finally getting colder. Many of you must be looking for a scarf, an item that is very useful in winter, both to keep you warm and to accentuate your fashion. If you are looking to purchase one, why not visit one of these pop-ups?

A pop-up event of "ieefar," a brand specializing in mufflers, will be held at various locations. The mufflers are made of luxurious thick cashmere 100% and are available in 50 different colors.

The brand focuses on the simple human desire to choose and wear one's favorite colors. By using the best dyeing technology in Japan, the brand offers an overwhelming variety of colors, allowing customers to express their individuality by actively choosing what they like, rather than being forced to choose from a small number of options.

Three sizes are available: S, M, and L. In other words, there are a total of 150 mufflers in 50 colors and 3 sizes.

MUFFLER S 150cm x 10cm
¥19,800

The S size has a longer and narrower silhouette than most scarves. It can be hung casually like a scarf, or tucked around the neck like a scarf as a point of interest. Since the area is small, we recommend trying out colors that are usually hard to get your hands on.

MUFFLER M 190cm x 25cm
37,400 yen

The basic M size is easy to use regardless of the occasion. Its easy-to-use size makes it a perfect gift for yourself as well as for your loved ones.

MUFFLER L 220cm x 37cm
¥55,000

Luxurious cashmere is used in the L size. You can enjoy the texture of the material to the fullest. It can be used not only as a scarf but also as a blanket, and can be worn like a coat by fastening it with the attached pin.

With 150 different types, you are sure to find one that suits your style and mood. Please come to the venue to find your favorite size and color.

Text_Kazuki Sakaguchi