Made in USA and UK also. New Balance Horie" specializing in lifestyle opened.

New Balance has been accelerating the opening of directly managed stores in recent years, with Kichijoji and Shinsaibashi at the top of the list. On December 16 (Mon.), the first New Balance store in Japan, "New Balance Osaka," will reopen under the new name "New Balance Horie! The store design has been redesigned based on the concept of "gray," a color that is associated with "New Balance," and it will be the first street-level store to feature the gray concept.

New Balance Horie" is reopening as a lifestyle store. The store, which combines a concrete base with warm wood, features a genre-less lineup of high-quality items, including "Made in USA" and "Made in UK" series and "TOKYO DESIGN STUDIO New Balance. Tokyo Design Studio New Balance". The store offers a wide variety of apparel, sneakers, and accessories in the lifestyle category.

Three topics of particular interest are as follows. First, the release of a heritage color of the "Made in USA 997" from 1990; second, the reissue of the "740," a fitness running shoe from the 2000s that continues the lineage of retro running shoes; and third, the reissue of the "740," a fitness running shoe from the 2000s that continues the lineage of retro running shoes.

The third is "New Balance" apparel. From the "MET24" lineup of wear designed for 24 hours of urban life, the lineup includes highly functional outerwear that is both lightweight and warm, as well as popular set-ups using "TEXBRID," New Balance's original highly stretchable functional yarn. In addition, the "Made in USA Collection Apparel," which is gaining support for its nostalgic texture and timeless design, is available in the No. 1 lineup in the official store.

There are other attractions as well. In order to offer the best fit, which New Balance places great importance on, the stores are staffed by certified shoe fitters. In addition, a "3D scanning service" will be available to measure your foot shape in about one minute, allowing you to precisely select the shoes that will fit your feet just right.

New Balance Horie" is a rounded expression of the world view of "New Balance". As part of the opening campaign, customers who purchase at least one item of apparel will receive original novelties such as pince-nez and tote bags on a first-come, first-served basis, so if you are interested, please visit the store as soon as possible.