When the relationship began in 2013, I thought, "What? Y's and New Era®! This collaboration was greeted with surprise. The true appeal of this collaboration lies in the wide range of styles between the chic "Y's" and the casual "New Era®".
In September, Y's x New Era® 9FIFTY™ Original Fit A-Frame cap and Y's x New Era® Military Knit cap will be released. . In October, the "Y's x New Era® Stadium Jacket" and the "Y's x New Era® The Trapper" bomber cap will follow.
The highlight of the collection is the stadium jacket. The contrast between the wool body and the goat leather sleeves is extremely beautiful. The cap and jacket share the same design, and the "Y's" patch on the chest of the jacket is also used on the headwear, while the cap is made of the same navy wool gabardine as the jacket body. The caps are also made of the same navy wool gabardine as the body of the stadium jacket. It would also be interesting to try to go for the edge of the line, to the extent that it might be a bit too much!
Other headwear lineups include a bomber cap with the logo purposely hidden in the rear and a knit cap with an impressive design in which the logo is half covered by a cuff.
It is a happy collaboration that skillfully combines elegance and roughness, taking advantage of the features of both. A bad brand will try to make its logo stand out and stand out in order to promote its brand, but as expected of " Y's." The chic use of the logo is the result of a well-established brand. The chic use of the logo is a finish that can be said to be that of a long-established brand. Please pay attention to this aspect as well.
Text_Shinri Kobayashi
Y's x New Era®" series to be released on September 1
Item: Y's x New Era® 9FIFTY™ Original Fit A-Frame (cap)
Price: ¥9,000+tax
Item: Y's x New Era® Military Knit (knit cap)
Price: ¥7,500 + tax
Y's x New Era®" series models to be released in October
Item: Y's x New Era® Stadium Jacket
Price: ¥78,000+tax
Item: Y's x New Era® The Trapper (bomber cap)
Price: ¥13,000+tax
Inquiries: 03-5463-1540 (Y's Press Room)