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Translated By DeepL

Not just cool, but a running concept collection from adidas Equipment.

When choosing a sneaker, the most direct way to experience the functionality of a sports brand is in a model with running-derived technology. With a few exceptions, such as top-range racing shoes, easy running means easy walking.

In this respect, the new "adidas Equipment" released by adidas Originals is the one we want to target now. adidas Equipment, introduced in 1991, debuted as the "Best of adidas" series based on the concept of "the pursuit of the essential. The series debuted as the "best of adidas" based on the concept of "the pursuit of the essential, and that's all you need.

This collection features a rich lineup of items with various features, including "adidas Equipment Takumi Sen" based on the "adizero" running shoes, a Japanese project supported by many runners. Here is a report from the release event "SS25 adidas Equipment: Jikijimete" held on January 3 (Thu.).

This event is an opportunity to experience the world of "adidas Equipment," which combines sports technology and fashion. At the venue, new products including "adidas Equipment Takumi Sen" and archives will be exhibited. The many products in the green coloring associated with "adidas Equipment" will attract the attention of "adidas Originals" fans.

adidas Equipment Takumi Sen ¥25,300

Here is the main item, the "adidas Equipment Takumi Sen". Based on the "adizero" sole structure, metallic overlays and reflectors are used on the upper. The design is a fashion item with the comfort of a running shoe.

In the apparel category, sweatshirts with reflective woven threads and sporty track jackets are on offer. Don't miss the eye-catching silver-toned accessories.

Lastly, visitors clad in the new "adidas Equipment" collection.

On the basement floor, osechi and drinks were served by Komazawa University's Bowery Kitchen café, allowing visitors to experience "adidas Equipment" while enjoying the spirit of the New Year.

adidas Equipment, which pursues the essence of a sports brand, is sold at adidas directly-managed stores and at theECand some other accounts. Try them on your own feet to see how light and comfortable running-derived footwear can be.

INFORMATION

adidas Customer Service

Phone: 0570-033-033 (9:30 a.m. to 6:00 p.m. , except Saturdays, Sundays and holidays)

SS25 adidas Equipment.

Stores handled:
adidas App
adidas Online Store
Adidas directly-managed stores
atmos
KICKS LAB
BEAMS LIFE

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