BEAMS" has been attracting attention for its various collaborations and special order projects that transcend genres. The brand has been attracting more and more attention, as it has been taking on the challenge of global expansion beyond Japan to North America and Europe since last season.
The visuals for the 2025 Spring/Summer season have arrived from BEAMS, one of Japan's leading fashion houses. This season, the brand proposes a fusion of Japanese street culture of the 90's and the authentic American casual style that is at the core of BEAMS, and presents today's casual style that fits perfectly with today's mood.
A total of 24 looks using in-line items created by the label's director, Motoki Yoshikawa, have been released to the public. In this issue, we would like to introduce four style samples that BEAMS recommends the most.
While wearing the mood of the time, only the elements that are typical of "BEAMS" were picked up from today's fragmented trends, and the style reconstructed with a new size balance and design can truly be called "modern American casual".
All looks arethis way (direction close to the speaker or towards the speaker)If you are interested, you can check it out at
