There is beauty in practicality. As Yanagi Muneyoshi, who passed on to the world the aesthetics found in all kinds of handiwork, said, it is in carefully tailored, functional clothing that dignity resides.
Let us introduce you to the visuals for the Japanese brand RIKU UMEHARA's Fall/Winter 2025 collection, which reminds us of just that. If you haven't heard of RIKU UMEHARA before, the new season's looks will naturally set the mood for you.
For designer Riku Umehara, who was born into a family of potters, "making things = practicality" is a prerequisite. This is also true when it comes to clothes. The perfect balance of function and decoration is what makes this brand so appealing.
There are no outlandish designs or silhouettes, but a lineup of universal items that fit in with our daily lives. However, the lineup is not only basic, but also has a nice one-pointedness and coloring that gives the brand's identity.
Just as people become cool by wearing clothes, clothes shine when they are worn by others. We look forward to your continued patronage of the up-and-coming domestic brand "Riku Umehara.
