Breaking away from the stereotypes. Playback of the Prestige Apparel 2025 Fall/Winter Collection show held in Kabukicho.

It was about three years ago that the apparel line from the well-known "PRESTIGE" brand appeared on the market.

PRESTIGE APPAREL, a brand established with the concept of "free fashion where individuality is naturally accepted and respected" and with the aim of building a new fashion context through its message and serious attitude toward "sexuality," presented its third collection in the form of a show. The brand, which was established to build a new context of fashion by taking a serious attitude and message toward sexuality, presented its collection in the form of a show for the third time.

The venue was Kabukicho, a town where diverse people have gathered and historically built a unique culture. More than 300 people attended the two-part show and after-party, celebrating the start of the new season in a big way. Let's start with the show.

The theme for Fall/Winter 2025 is "Re Start City - personal rebirth, growth, change, greed, laziness, and repetition. The collection, which showed a lot of school taste, was created with the image of students who are about to experience something new.

Kabukicho is a town where "anyone can be accepted, and even if you fail, you can get back up again. I felt that the brand's message of new challenges, pure and innocent attitude, and the seemingly incompatible existence of Kabukicho and students were expressed straightforwardly by putting them together.

In conjunction with this message, there were also performers in the venue. Three members of the dance company "Underwater Glasses (♾️)," Ayane Nakagawa, Aiju Fune and Shinpei Nemoto, appeared on stage to express the theme "Re Start City" through contemporary dance.

The stage was a creative fusion of dance and lasers. It was a performance that could only come from a brand that affirms true diversity and self-expression without being bound by social taboos and rules.

In addition, many guests who lead the cultural scene, such as artists, models, creators, performers, and designers, will attend the event.

Kentaro Yasui (left) and Reo Nagatsuma (right)
7ORDER

NENE
Yuruwafu Gang

Vespula flaviceps (species of yellowjacket)
art director

Koyama Ginjiro
Video Creator

Ibuki Yoshida
freestyle footballer

Rika Maruyama
contortionist

Hillary / Rina Hirata
Gravure talent and actress

Naoto Niinonou
actor

Hikaru Aoyama (left), Mea Shimotsuki (right)
gravure cosplayers

si-oux- (sous)
Designer/DJ

Misaki Tanioka
model

Haruka Sakurai
model

The gorgeous visitors to the event showed the high expectations for the brand.

In Japan, there is still a strong tendency to follow the right path. While it may be safe to follow the trends created by others, the sense of growth and change may gradually fade away.

The performance by Prestige Apparel, which was not bound by the framework of a "fashion show," as if to sound a warning bell against such an era, showed us a view of a new start, just as the theme of the event, "Re Start City," suggests. The theme of the show was "Re Start City.

Let me close with a report on the after-party, which was a great success.

It will be a while before we can get our hands on it, as it is the Fall/Winter 2025 collection. Let's look forward to hearing more about it!

Incidentally, the "PRESTIGE APPAREL STORE" store is currently selling the 2025 spring/summer collection "SURFACE" to rave reviews, so be sure to stop by.