NEWS

Translated By DeepL

The stores you've always wanted to visit will gather again this year! Fashion Products Exhibition in MIYASHITA PARK, a sales event directed by Huinamu, will be held again.

which was held last winter.Fashion Products Exhibition in MIYASHITA PARK".The following is a list of the most common problems with the

From Hokkaido in the north to Fukuoka in the south. We, Huinum, invited 10 stores that we were interested in to participate in the market, which was held for 5 days at "MIYASHITA PARK" in Shibuya.

The event was a great success, with many visitors coming to the event every day to see the stores and limited items from faraway places. The event was a great success, and a very meaningful opportunity for new communication.

As a preface, we would like to inform you that such an event will be held again this year! The event will be held for a total of four days from March 20 (Thursday, national holiday) to March 23 (Sunday) at "MIYASHITA PARK" South 2F atrium square. The event will be held in two parts, with the stores changing on the first two days and on the second two days.

Here are some of the stores we are interested in.

First half of 【: Thursday, March 20 and Friday, March 21]

ZEN STORE (Hiroshima)
The store carries a variety of secondhand outdoor brand clothing, with a focus on "Patagonia" and others. The items selected with a sense of the current times are deeply appealing to fashion-conscious young people, and the store is inundated with orders from all over the country, not only in-store but also online. Patagonia boasts an overwhelming number of items in stock, and is a must-visit store for those who want to see the history of the brand.
Instagram:@zenusedclothing

Slon (Osaka)
Opened in 2011 in Minamihorie, Osaka. In addition to apparel and sundries purchased in New York, the store offers geeky items that only locals in New York would know about. The original brand "SLON," which interprets and expresses New York locals from a unique perspective, is also very popular. Last year, they held a pop-up at "DOVER STREET MARKET GINZA," which also attracted a lot of attention.
Instagram:@tossynyc_slon

YAMA BOY (Osaka & Tokyo)
Since its launch in 2019, the store has been exceptionally busy with customers from all over the country. YAMASTORE" features a collection of cool and unique vintage clothing, mainly weird and adorable secondhand items, and works by contemporary artists from Japan and abroad, while "BOY," with its concept of "FASHION & MUSIC," offers vintage and select items, as well as music titles. BOY", based on the concept of "FASHION&MUSIC", offers vintage and select items, as well as music titles.
Instagram:@yamastore, ,@tommy_okutomi

In part (Tokyo)
In part" has a store in Higashi-Ueno. The owner is Mr. Ishibata, who worked as a buyer and MD at a certain major select store. He opened the store at the end of October 2022 with the desire to be involved in fashion within his own means. The main items are vintage clothing from the U.S. and Europe, with selections from "SMOKE T ONE," "NL," "YOKO SAKAMOTO," "UN/UNBIENT," and others. The original brand "BLINK" has a timeless charm and wit.
Instagram:@in_part__

GREENY (Tokyo)
GREENY, co-owned by two owners in their twenties, has been dedicated to buying locally in the U.S. since it opened in 2022, and every pop-up held after the purchase inevitably draws a line out the door. The owners pick up their favorite brands from the 2000s, focusing on old surf and skate. The shop is also unique in that it focuses on color and size without being influenced by brands or fads.
Instagram:@greeny_tokyo_newoldstuff

Second half of 【: Saturday, March 22 and Sunday, March 23]

WAKE.( Hokkaido )
After opening in 2019, the store quickly became popular and is now one of the leading select stores in Sapporo. The store sells almost exclusively in-store because of the desire to value the customers who visit the store. Customers come from all over the country and often form long lines at the storefront on the day the hottest items go on sale. In addition to the current selections, there is no shortage of original items, collaborative items, and other topics of conversation.
Instagram:@wake.sapporo

Apple Butter Store (Fukuoka)
Opened in September 2013. The owner selects mainly street-style brands that he himself thinks are genuinely cool, both domestically and internationally. Domestic selections include BoTT, NOROLL, COMFORTABLE REASON, ALWAYTH, and Setinn, while overseas selections include Canadian shoe brand DIME and unidentified brands OWEYOU, LQQK STUDIO, and DIVINITIES. The company is also active in producing originals, collaborating with foreign brands, and holding pop-ups overseas.
Instagram:@apple_butter_store

LANE BY (Kanagawa)
Opened in April 2024. It is a small store located in the agricultural cooperative's sales center in Kamakura (known as "Lembai"). The owner is Tadayuki Kato, a certain select store buyer and director of "SSZ". He is the fourth generation head of Kato Farm, which produces Kamakura vegetables, and comes here every four days to sell vegetables. The shop is open on an irregular basis after the vegetable sales have settled down, and is lined with ornaments and products collected by Mr. Kato, each of which he has a special attachment to. It is a stimulating space that makes you feel as if you are peeking into Mr. Kato's room.
Instagram:@lane_by_

downtwin (Tokyo)
It is a five-minute walk from a certain station in Setagaya Ward. The store, "downtwin," is a secondhand clothing store with an undisclosed address and by appointment only, tucked away in a room of an apartment building. The store offers a wide range of clothing from authentic models to quirky designs, with a focus on outdoor brand vintage clothing. Although it is not a store you can casually drop by, rumors have spread through SNS and word of mouth, making it a hidden gem for those in the know.
Instagram:@downtwin

Russet Burbank (Tokyo)
Vintage Toy Shop opened in Hatagaya in October 2020. It carries a wide range of toys, including "advertising toys," which were distributed free of charge by companies and manufacturers in the past, as well as American comics and monster toys, caps, and apparel. The lineup is not only steeped in nostalgia, but also full of humorous items that will make both children and adults giggle.
Instagram:@rbb_store

These are the 10 stores that will be participating in this year's event. The lively and chaotic space where clothes, sundries, and art are mixed together is truly a product exhibition. I am not sure if this is an exaggeration, but I think there are not many events in Tokyo that bring together all of the best stores in one place. Please come and enjoy the atmosphere of each store's commitment and atmosphere, which you cannot feel on Instagram or online.

We will also have a small booth selling personal items of the Huinamu editorial staff.

The event will not be held for a little while longer, but make your plans now. We look forward to seeing you there!

INFORMATION

Fashion Products Exhibition in MIYASHITA PARK

Dates: March 20 (Thursday, national holiday) - March 23 (Sunday)
Place: MIYASHITA PARK South2F atrium plaza
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 - 21:00
*Friday, March 21 and Sunday, March 23 will be from 11:00 to 19:00.

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