The second chapter of MAGIC NUMBER has begun. A denim set-up from Kojima, created by a new director.

Ryu Nakamura has been the director of "MAGIC NUMBER (®︎)" for 17 years since the brand was established. From this season, the baton will be passed to Satoru Umezu, who has been active as the brand's art director. Here are some looks from the 2025 Spring/Summer season of "MAGIC NUMBER," which is about to enter a new stage.

The main item is a denim set-up produced in Kojima City, Okayama Prefecture, the sacred land of denim. Based on the classic "501," it is mashed up with the modern sizing that is typical of "Magic Number. From sewing with vintage sewing machines to processing, each step is done by hand by craftsmen in Kojima, resulting in a high quality with craftsmanship. In addition, there is an abundance of easy-to-wear items for daily use, such as casual cut-and-sew, nylon set-ups, and button-down shirts.

First delivery is available at "H.L.N.A ONLINE STOREThe collection will be available at stores that carry the brand, starting on February 21 (Fri.). From the same day to March 2 (Sun.), a pop-up featuring this season's key items will be held at "DAYZ" in "Miyashita Park," so if you are interested, please visit the store.

Click here to read an interview with the new director, Satoru Umezu.