Lotto" is an Italian sports apparel manufacturer well-known to sports enthusiasts. Lotto is widely known for its "double-diamond" logo and for its sponsorship of prestigious teams, especially in the soccer category.
This season, Lotto announced a rebranding of its brand for the Japanese market. With SEE SEE's Hiromichi Yumoto as creative director, Lotto will fuse the moods and street culture of two cities: Milan, Italy, the birthplace of the brand, and New York, USA, its current global base.
The long-awaited first collection is scheduled to launch exclusively at Urban Research on March 14. The items, which are reinterpretations of past archives with a modern interpretation, feature cool designs that borderlessly connect "on the pitch" and "off the pitch," so check them out immediately! Check them out!
The visuals for the first collection, shot in New York, have been released. The visuals convey the atmosphere and the world view expressed by "Lotto," so be sure to check them out as well.
These are just a few of the visuals introduced here. For more visuals, please visit the "Lotto Japan" website.InstagramPhotographer Katsuhide Morimoto and stylist Dai Ishii are on the creative staff, and we look forward to hearing more about them in the near future.
The company will be offering a wide variety of gems for fashion and soccer lovers, so keep your eyes peeled for future developments.
If you are interested in actually holding the product in your hands, why not visit your local "Urban Research" store?
