A classic product of a royal brand is still good. They have a long history, reliable specs, and you never get tired of them, no matter how old you get. However, this is a series of articles for those who are a little bit gullible. We will introduce some of the brand's lesser-known products that are still very appealing to us. The first article in this series is a minor good from Levi's®!
Photo_Arata Suzuki
Styling_So Matsukawa
Text&Edit_Yuri Sudo
The classic Levi's® is the 501®. It's commonplace nowadays, but it's amazing to think that a three-digit number can become a proper noun.
The company was founded in 1853. Levi Strauss made canvas work pants for gold miners, which were later commercialized as jeans.
The aforementioned 501® has reigned as a major standard, and the 505™ followed it in proposing jeans as a fashion item. In recent years, the slim-fit 511™ and baggy-fit 578™ have also been created as new staples, and the number of product numbers that serve as the face of the brand has been increasing year by year.
Of course, all of them are unquestionably masterpieces, and it is a well-known fact that Levi's® is synonymous with jeans, but if I may, I would like to focus on "other" items as well.
Station Jacket ¥15,400
The Levi's® trucker jacket was created in 1936 and is a well-known classic. The name "trucker jacket" refers to the third type of denim jacket introduced in 1961, and the design is now carried over to various styles of denim jackets as well as reissued models from the archives.
As a new pattern for such a standard, this is the one that appeared this season. The striped lines are decorated with as much "LEVI'S" as possible, and the coloring is reminiscent of red ears. It is a piece of clothing that seems to sum up the brand's history.
It may seem like you are carrying the brand on your back, and you will probably feel nervous about putting on the sleeves at first, but once you put them on, you'll be hooked. You can wear it with chinos or military pants as if it were a denim jacket, or with a white T and sweatpants to give a punch of simplicity. Or you can wear it with a tie for a groovy look.
Of course, the wearer is chosen, but I feel that those who can wear it are invincible.
WORKWEAR 568™ Jeans Loose Straight Double Knee
¥13,200
What I want to remind you of here is the reason for the founding of the company, which was mentioned at the beginning of this article. Mr. Levi Strauss created jeans in 1873, and later created a new line of tough and functional work pants that reflected the voice of working people.
This is one of the "LEVI'S® WORKWEAR" series, which inherits such traditions and has a tough and sophisticated design and quality. This series is made to withstand hard work, and is slowly gaining recognition in the street scene these days.
That's no wonder, as they are made of durable cotton denim and canvas. The pockets and belt loops are reinforced, with double-knee and deep pockets, specifications that skaters will appreciate.
Lot number is 568™, which is also a relaxed straight that skaters will love. While it is fun to grow a new pinprick, it is also cool that it has already faded in its current state.
Denim Card Case ¥3,300
Denim is denim, but there are also these accessories.
The leather patch sits proudly on this card case. Incidentally, the leather patch is, as you know, one of the iconic details that symbolize 501®. Frankly speaking, I can't believe that they went to the trouble of choosing leather instead of paper for an item that is such a peripheral part of the brand. And to treat a part of denim as if it were the star of the show. I'm really impressed by Levi's®'s playful spirit.
The range of products is so wide, even though the 501® is a long-standing staple. We are amazed at the attitude of being both a major player and a minor player in the industry.
Location note: The desk area of an editorial office. The shoebox wall, a.k.a. shoe wall, is slightly tilted and sometimes dangerous.
