NEWS | TIE UP

Translated By DeepL

CIE's new bag, which derives product solutions from cause and effect.

It's not just about big or small. How well a bag fits into one's lifestyle is becoming more and more important in today's bag market.

As hobbies and digital devices diversify, functionality to efficiently carry these tools is a must. Lightweight functionality to enhance mobility for urban dwellers is also a must.

The bag brand from Japan is the answer to these modern needs.CIEIt is.

CIE, which is also the brand name, is taken from the acronym "Cause in Effect. In Japanese, it means "cause and effect.

We pursue the process that led to the result of having "Sea" products in our hands, and consider the "cause" of the problem. From there, we will lead to new "results". The process is repeated, and the solution derived differs from season to season.

The answer in the spring of 2025 is as follows.

NEWS PAPER BAG ¥27,500

First, here is the "NEWS PAPER BAG". The most distinctive feature is the "THE FREE PRESS" graphic placed on the front. This was a phrase used by newspapers in the 1950s and 1960s to appeal for freedom of the press. In Japan, the press is now ranked 70th in terms of freedom of the press due to the increasing control of speech. As the antithesis of this, we would like you to carry it on your back.

The material used is KONBU-N, developed by Komatsu Matere, a company that has been making materials in Ishikawa Prefecture since 1943. At first glance, it looks like canvas, but it is 100% nylon. Lightweight is another feature.

TENDER MINI SHOULDER ¥12,100

TENDER DAYPACK" and "TENDER MINI SHOULDER" are each inspired by the gathered details found in the curved sections of military tents. The material used is a woven fabric made of polyester and cotton, laminated with a breathable waterproof film on the reverse side.

Even on rainy days, this bag will protect your gadgets and important documents.

GRID-3 MINI DUFFLE BAG ¥25,300

GRID-3 MINI DUFFLE BAG" is a small duffel bag specialized for town use. The main body is made of "CORDURA® POLYCARBONATE," an original material developed by the American manufacturer INVISTA, and is characterized by its resistance to friction and tearing as well as water resistance. The coloring is also original.

In terms of functionality, it is equipped with an external knit pocket for bottles and a pocket for storing small items. The inside pocket can hold an 11-inch tablet, making it larger and more functional than it appears.

Despite its compact size, it is designed to hold everything you need, making it a reliable partner that will expand your daily range of activities.

From March 15 (Sat), a POP UP will be held on the 5th floor of Shibuya Parco. This is a rare opportunity to directly experience the materials and storage capacity that are difficult to convey online, as well as the world view of . Original novelty goods will also be available for purchasers.

Each of the bags proposed by this season has its own distinct personality, yet the thorough design and use of materials make them highly convenient, lightweight, and durable. Why don't you start a new life in spring with "C", a company that continues to make products with sincerity?

Text_Keisuke Kimura

INFORMATION

CIE

Instagram:@cie.official
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