NEWS Summer is the time to be dry! Kiehl's and Coin-operated Delivery are collaborating to host a pop-up. May 31, 2024 UP
NEWS Baum, which is about to be renewed by blending hinoki water, will hold a pop-up. It will be held at Futakotamagawa and Umeda. April 17, 2024 UP
NEWS A place where you can find hints to face your skin and mind and become beautiful. IPSA launches a special page, "Sokabe Tea House. March 26, 2024 UP
NEWS For a change of pace in the coming season. Citrus joins The Product's dry shampoo. Feb. 14, 2024 UP
NEWS Series "Personal Care Recommendations" Vol. 11 IPSA's The Time R Aqua, which creates a layer of water on the surface of the skin with its unique moisturizing ingredients. December 16, 2023 UP
NEWS Baum will hold a 3-day holiday pop-up right outside Harajuku station. You can also get limited sweets! November 29, 2023 UP
NEWS Series "Recommendations for Personal Care" Vol. 10: Scalp Massage and Pressure Points with Uka's Kenzan and Barikata. November 22, 2023 UP
NEWS FOCUS IT.] Izumo Hotel The Cliff x Baum. TOTONOU (revitalize) your body and mind with a spectacular view, sauna, and self-care. November 21, 2023 UP
NEWS Series: "Recommendations for Personal Care" Vol. 9 A compact electric shaver that achieves both design and functionality. Panasonic's Ramdash Palmine. November 8, 2023 UP
NEWS Series: "Recommendations for Personal Care" Vol. 8 An electric shaver that stays sharp for five years. Maxell Izumi's everedge IZUMI PREMIUM. October 25, 2023 UP
NEWS Series "Recommendations for Personal Care" Vol. 7: Geo Standard Shampoo Vitalize, a warming shampoo that relaxes the scalp while it cleanses. October 18, 2023 UP
NEWS Series: "Recommendations for Personal Care" Vol. 6 Sweat-resistant and perfect for long days out. Briefing Cosmetics' UV Protect Milk. September 27, 2023 UP
NEWS Series "Recommendations for Personal Care" Vol. 5: Baum's Aromatic Hand Wash that lathers well, moisturizes hands, and soothes with the scent of a forest bath. September 13, 2023 UP
NEWS Baum holds its first pop-up. You can experience the comfort of forest bathing and try samples right outside of Harajuku Station. Aug. 29, 2023 UP
NEWS Recommendations for Personal Care" Series, Vol. 4: A cream that stretches well and moisturizes the whole body. The body cream No.997 by Link Original Makers has a pleasant aromatic scent. Aug. 23, 2023 UP
NEWS Series: "Recommendations for Personal Care" Vol. 3 A sophisticated fragrance for summer moisturizing. Le Labo's ANOTHER 13 Perfuming Body Lotion. Aug. 9, 2023 UP