NEWS WANDERLUST, a joint pop-up store for two days only, will be held in Nagoya, offering everything from clothing, food, and housing. September 9, 2025 UP
NEWS New York-based photographer, Masahiro Takai, has created a book about the pandemic he saw on the ground, which will be unveiled at PWA's concept store, Moves. June 25, 2024 UP
NEWS Feel again the charm of your hometown. An event sponsored by Under the Sun, a beauty parlor and vintage clothing shop in Ikejiri-Ohashi, will be held at EN/ME, a coffee shop in Tsuruoka City, Yamagata Prefecture. April 12, 2024 UP
NEWS A special collaboration by a Japanese-Korean tag team. Available only at BEAMS HARAJUKU ANNEX. 2024.2.16 UP
NEWS The third issue of Pua's independent magazine has just been published. Why don't you think about "LOCALISM" for a moment? November 2, 2023 UP
NEWS Next up is Pua, and also Sugar Hill x Wrangler! Two collaborations from FUTURE ARCHIVE by BEAMS. July 12, 2022 UP
NEWS Poor, Under the Sun, Blue Rag. Universal and functional bike chino, invented by cyclists. July 7, 2022 UP
NEWS An up-and-coming brand with unstoppable momentum. This season, Pua has greatly expanded its lineup. 2021.10.18 UP
NEWS Pua's pop-up that will make your wish for shorts like these come true. Hurry to Under the Sun this weekend! June 8, 2021 UP
NEWS Silhouette, feel, durability. Pua, a new brand that has it all with outstanding cosiness, is about to launch. 2020.10.24 UP