FEATURE

Translated By DeepL

Shopping Addict 2025 Jul. - Editor's Favorites - Part 1
Shopping Addict.

Shopping Addict 2025 Jul.
~ Editor's Favorite ~ Part 1

This year's rainy season has unusually few rainy days. It looks like we will continue into this season of extreme heat. Let's continue to enjoy shopping while making plans for summer vacation.

Ryo Muramatsu
Yusuke Suzuki
Naoya Tsuneshige
Soma Takeda
Amane Yasuda
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  • Ryo Muramatsu
  • Yusuke Suzuki
  • Naoya Tsuneshige
  • Soma Takeda
  • Amane Yasuda
01 20
Ryo Muramatsu

Mahavairocana (esp. in esoteric Buddhism)

I can't get the tuneful darani out of my head. The place I heard it was the Buddhist temple "Longhua Temple" in Shanghai. I have been playing the mysterious melody that sinks into my body every day on "Apple Music" since I returned to Japan.

L/UNIFORM

Luniform Bags

Good meeting.

I find myself using a certain outdoor brand's sakosh for almost 10 years, replacing it as I go. I carry it down every day, so it's already my partner in spirit. It's fine on days when I'm dressed rough, but I just can't take it with me on days when I'm dressed stylishly. The reason is simple and clear: it doesn't match my clothes. Even though we are partners, we actually have a dry relationship (laughs). The problem is the bag I carry on days when I'm dressed stylishly. I have been looking for a shoulder bag that looks classy for a long time, and I finally found it. This is the "Postman" from Luniform. I was attracted by the ultra-simple construction of the canvas body with leather piping on all four sides and a leather strap. There is no gusset, but there is a slit with a button on the inside so you can separate your belongings. In addition to the two sizes shown in the photo, there is also a "Mini Postman. In fact, it comes in a wide variety of colors. This is an unlikely, well-mannered shoulder bag. We will soon welcome it as a second shoulder bag, not a second watch.
Postman ¥146,410, Small Postman ¥124,300

Luniform Aoyama
03-6433-5342
luniform.com

TATRAS

Tatras Setup

Immediate summer success.

Although it is called the rainy season, it has not rained much and the summer days are continuing. Much earlier than usual, my outfit has changed to the basic summer casual style (T-shirt + shorts). I can't wear pants on a hot and humid day, so it's essential to be prepared for the heat in terms of fashion in July, August, and September. So, in order to add depth to the arsenal in my closet, I turned my attention to a Taurus set-up. The collar of the Cuban shirt is narrow and not too casual. The four pockets on the front are also a nice touch. The bottom, on the other hand, is a pair of baggy shorts. The waist is easy to wear without a belt, so you can enjoy them without hesitation. Both have the brand name "T" The monogram logo made with the brand name "T" is an accent. Other colors are also available, but I personally like the chic black look. If you get them as a set-up, you don't have to think about every single coordination. This is an instant winner.
Shirt ¥52,800, Shorts ¥46,200

Tatras Ginza
03-6228-7770
tatras-official.com

24Bottles

Twenty Four Bottles of Bottles

A big newcomer has arrived!

One thing I carry with me on and off the job is a water bottle. Until a few years ago, I used to buy bottled water from a vending machine when I was thirsty, but I stopped when I bought a water bottle. Now I don't feel comfortable unless I have this in my bag (laughs). Water bottles come in a variety of designs and sizes, but I fell in love with this one at first sight. This is the Clima Bottle from 24Bottles. It's not about the quality of the materials, but it's about the design! I was attracted by its uncluttered appearance made of steel without any design features. The ClimaBottles are also amazing because they keep the water warm for 12 hours and cold for 24 hours! The one I have is the 500mm type shown in the photo, and there are also 330mm and 850mm types. In fact, this brand was born in Italy and just landed in Japan this year. It has an impressive resume, including collaborations with world-class brands. The bottles are pricier than those of other companies, but we think they are well worth it.
¥6,380

wye yacht
store.y-yacht.co.jp/pages/24bottles

My uncle.

Essays by Juzo Itami

Tips for good living.

The bible of life is Shotaro Ikenami's book "Otoko-no-Sakuho" (1984, published by Shinchosha). As an only child, I am a type B self-centered person. Of course, I received a normal education and grew up to be an adult, but when I read this book in my 30s, I realized that I had no common sense. That time is finite, the importance of health, the need to care.... There is no formula for a better life, but I felt like there were some vague rules. I recently made a similar discovery in Juzo Itami's book "My Uncle" (2017), which I happened to pick up. This is a book of essays from the 1960s and 1970s. It is a multifaceted account of what he saw, felt, and experienced in the years before he became a filmmaker. The soft and humorous style of writing is pleasant and easy to read. Especially as a father of a child, I found the part about "the main policy of child-rearing" very helpful. This book is also full of hints on how to live a good life.
¥2,200

azure and crimson sandals (esp. members of the royal family Asteraceae)
www.tsuru-hana.co.jp

Yusuke Suzuki

House of Councillors election.

With July 20 (Sunday) approaching, people I meet are basically talking about the election in one way or another. I am the type of person who usually discusses politics with people I meet at clubs and places I hang out, regardless of whether or not there is an election, so I guess it is a case of "like brings like. So I would like to hear from people who do not intend to vote or who have different views on politics.

Diaspora Skateboards

Diaspora Skateboards Hat

Midsummer formal wear.

One of the things I wear every day is a hat. I have never counted them, but I probably have more than 50 hats at home, and since I only have one head, I don't think I should have any more. However, I don't think I have more than 50 hats at home, because I only have one head. Skate Bose hats are a different story. I always check out their hats when I visit their exhibitions. This bell hat made of raffia, a natural fiber processed from palm leaves, is just perfect for midsummer formal wear. The good ventilation of the natural fiber prevents stuffiness, and it looks cool. The color is said to change as the wearer continues to wear it, so I am looking forward to seeing how it will change over time. I wear it half the week these days, but there is one problem I personally have with it. It gets scratchy and itchy for about two days after I shave my head, so I have to hide a hand towel inside. The shirts are available in M and L sizes, with some individual differences due to the nature of natural fibers. We recommend trying on the garments at the flagship Purves store or at a store near you that carries the garments.
¥14,300

Diaspora Skateboards
Instagram:@diaspora_skateboards

Edwards Garment®.

Edwards Garment® Pants

More than work pants, less than slacks.

In hot weather like this, it is easy to lose one's ability to think, and to be honest, there are many days when it is a chore to think about what to wear in the morning. I naturally want to pick up clothes that meet these requirements: "They go with any outfit to a certain extent, are heat-resistant, and can be used in a casual manner. I naturally want to pick up clothes that meet these requirements, and Edwards Garment®'s crack security pants are one option. As the name suggests, these pants are designed for security personnel working in hotels, malls, casinos, etc. The material, which looks like summer wool, is polyester, which is highly durable and quick-drying. They are more elegant than work pants, but less fussy than slacks. They have a flat front with no tucks, and a total of four pockets on the sides and back. These simple black pants are not too distinctive, so you can match them with anything from head to toe. Since the price is affordable, you may want to add different sizes and colors to your closet.
¥11,880

Props Store
Instagram:@propsstore

ENDO

Endo's glass

It means getting fans.

Ever since my first visit in February of this year, I have had Yamagata's "Endo" in the corner of my mind; although it is only a one-minute walk from the nearest station, JR Hazen Chitose Station (unmanned), it is not the most flattering place to get around. Even so, the third-generation owner, Hidenori Endo, and his team have continued to attract many fans with a variety of tricks, mainly with the hit "Gesoten," and with their old-fashioned, "goyobin-like" work ethic. His momentum is so tremendous that he even held a pop-up in Taiwan, his first overseas stop, in June and July of this year, and a peek at his SNS shows that his talk show there was also sold out. I am planning to visit the summer festival, which is held every summer and is scheduled for August 23 (Saturday) this year. Until then, I will drink beer in a small 170-milliliter glass with a depiction of the Geso man on it, relax at home, listen to music, and spend my time imagining how the place will be crowded with Endo fans like myself and local people.
¥800

endo
Instagram:@gesotenendo

nead

Nyad tote bag

Absolutely against slaughter.

News from the Gaza Strip in Palestine, where the death toll has exceeded 58,000 since the fighting began in October 2023 (as of July 14, 2025). Still, I wake up, take a shower, and change my clothes as a matter of course, work and eat on weekdays, go to clubs and drink with friends occasionally, and sleep in my futon in peace. Listening to Yoshimichi Ishigaki's "As Much As Possible," I really think he is right. That said, I can't really live like a saint, so the only thing I can do is to donate money or acquire something with the intention of doing so. This tote bag is one of the charity goods produced by "Nyad" on Amami Oshima Island, Kagoshima, together with his friend Mr. Onotai. The tote bag is silk-screen printed with illustrations by Zeloot, an illustrator from Holland, and has a handmade tag made from rags. We hope that the earthquake near the Tokara Islands in Kagoshima will soon subside and that people will be able to live their lives without anxiety.
¥3,520

twentyad
Instagram:@nead.mahou

Naoya Tsuneshige

Weak Mushi Pedal.

I'm late to the party, but I'm hooked. Watching them run, I was reminded of a bicycle trip around Lake Biwa that I did when I was a student. It took me two days to complete the 200-kilometer journey. It was too hard and I never want to do it again, but it is the kind of event that remains in my memory. I hope to spend my time now in a way that will remain in my memory in years to come.

B'witch

Bewitched boots

Westerns starting in their 30s.

In my 20s, I was not a fan of boots, but my tastes have changed. Since entering my thirties, I wear sneakers much less frequently and have been drawn to this type of footwear. These are western boots I saw at a trade show. Made in Japan with full vegetable tannin, the color and shine of these boots will grow as you use them, making them a boot that you will want to nurture for a long time. Furthermore, they are made with the Goodyear Welt method, which is rare for Japanese western boots. In other words, by replacing the sole, you can wear them semi-permanently. Recently, I have seen men wearing Western boots with shorts. I am still not comfortable with such challenging styling, so I would like to enjoy them in a hippie mood by wearing them with flared pants first.
JPY176,000

BIWICH
Instagram:@bwitch_boots_official

Jimmy Fairly

Jimmy Fairley sunglasses

An assassin from Paris.

The eyewear brand "Jimmy Fairly," which is well-known in Paris, has just landed in Japan for the first time. The image of foreign-made eyewear is that it is eccentric and expensive. However, Jimmy Fairly Fairy" overturns such common beliefs with its relatively basic shapes and affordable prices in the 20,000 yen range. Sunglasses these days are all very expensive. For fashion freaks who like to change their eyewear depending on their outfit of the day, this is a great price range. There are various types of frames, from those reflecting the current trend to classic ones that pay homage to timeless masterpieces. These Parisian assassins are sure to fit in with any style, so how about one for this summer?
¥25,300

Jimmy Fairley
Instagram:@jimmyfairly

A LEATHER

A leather boardshorts

Leather to the beach!

A-Leather" won the "This brand is interesting of the year" award for me personally.last timeThe leather baseball shirts we have introduced, and leather items in such and such colors, which we can't tell you about in detail because they have not been released to the public yet...we just can't take our eyes off of this brand. And this time, I would like to introduce you to a pair of leather nautical shorts. Strictly speaking, they are board shorts, and can be used in the ocean, pool, or town. Originally, it was said that it was impossible to develop a swimsuit using genuine leather, but by adding more oil in the tanning process and a unique baking process, they succeeded in developing a leather that is both water repellent and flexible. The result of hard work, research, and love of leather. By the way, bikinis are also available, so why don't you and your partner go to the beach in matching leather swimsuits?
¥154,000

leather
a-boutique.co

goyemon (poisonous plant, Allium grayi)

unglazed earthenware vessel used as a vessel for worship at a shrine

Like walking on clouds.

In the summer, I usually wear beesandals, but as you can imagine, or as they look like, they hurt my feet! But I have a strange stubbornness to stay away from recovery sandals, and the answer I arrived at was Goemon's Kumoda. They're not snow shoes, they're Kumo-da. The face of a snow shoe and the sole of a sneaker are fused together, and as you can read, they are as comfortable as if you were walking on a cloud. The "unda DUAL" is an improved version of the "unda," featuring a double-structured noseband similar to the "niseki-hanao" found on traditional geta, and a three-dimensional sole design. These hybrid footwear provide a comfortable fit and hold to the foot, and do not tire easily even after long walks. With beesans, you can only wear them in summer, but with these "unda DUAL" can be worn in spring and fall with 5-finger socks.
¥43,200

hiyoumon
Instagram:@goyemon_japan

Soma Takeda

Strong is cool.

Every genre of entertainment has its masterpieces that we have not gone through before. In an effort to get in touch with them as much as possible, I read the manga "Hajime no Ippo" (The First Step) in one sitting. I also started reading "vs. Naoya Inoue: The Day I Met the Monster" as a derivative of that, and my boxing fever has grown. I'm still a bit of a novice, but if I get the chance, I'll try to visit Korakuen once.

A.P.C.

A.P.S. polo shirt

Showa chest.

Isn't it so cool to see a man's V-zone open at the chest? I've recently been into "Battles Without Honor and Humanity," and I was drawn to the Showa-era style of men's clothing. In particular, the aloha shirt worn by Katsutoshi Otomo, played by Shinichi Chiba, is just fantastic. I know this is a bit aggressive, but I am interested in V-neck shirts. For my type of person, I feel that it would be too much of a show if I unbuttoned 3 or 4 buttons of my shirt to show my skin, so I was thinking that a V-neck, which is originally open, would be better for me. The polo shirt from "A.P.S." that caught my eye from this perspective has no remarkable decoration, but the ribbed design is interesting and the V-neck opening is just the way I like it. I am not a delinquent or anything, but I would like to enjoy my own interpretation of the Showa era style with this shirt.
¥39,600

A.P.C.
www.apcjp.com

CAILO × GA SA TANG

Cairo x Gasatan T-shirt

Best souvenir T-shirt.

I tend to buy T-shirts other than plain ones when I go to live shows, go to exhibitions, or travel. In short, it's called buying memories. Where, with whom, and what I did. It is nice to have T-shirts that you can wear lightly with your memories. In this context, we would like to introduce T-shirts by "CAILO," which opened in Kamimachi, Setagaya, and "Gasatan," a joint effort by stylist Daisuke Iga, photographer Masashi Sanai, and "Tintin" designer Mahito Tanno. For more information about this store, please contactthis way (direction close to the speaker or towards the speaker)I visited the shop once and found all the prepared foods to be surprisingly delicious, and it was also great to examine the clothes and sundries while feeling good after a few drinks. The T-shirts produced by "Cairo" are very special in every way, with photos taken by Mr. Sanai of the store in the construction stage printed on them and the brand name "SETA GA SA TANG". T-shirts made by a cool store are cool, and once you visit the store, you will naturally want to get one.
Each ¥7,150

Instagram:@cailo_store

Hender Scheme

Loafers by Enderschema

Trad now.

Perhaps it is a reaction to the fact that I have been wearing basically casual attire for the past couple of years, but at least I want to wear something solid on my feet. The problem is where to set the line of "firm," but these loafers from "Enderschema" are just the right balance. They are neat, but not too formal. This look is achieved thanks to the argyle pattern on the mocca. It is a traditional pattern, but the diamond-shaped part is made of two different types of leather, suede and smooth. The soft cow velour upper and crepe sole are also chosen for the other parts, which are off the beaten path in a good sense. Loafers and argyle, looking at the lettering alone, they may be orthodox trad, but the pair that incorporates the current mood into it is truly new trad.
¥69,300

ender schema
henderscheme.com

NEWSLETTER

Newsletter caps

NL, not NY.

Being a monk, hats are an essential part of summer. I used to like thin metro hats and used to wear them a lot, but I'm getting a little tired of them, so I'm in the mood for a cap for the first time in a while. I am particularly interested in this one from "Newsletter. Previously, I had seen this cap in the "Newsletter,Articles I have worked onThe cap he was wearing at the time of the interview was designed by Mr. Yutaka and his friends. At first, I thought "Yankees? But when I looked closer, I saw that it was a graphic combining the initials N and L of the newsletter, and I was struck by its playful and loose design with a handwritten feel. The color in the photo is a new color that was just recently released. It is an austere combination of light beige and deep orange, just the way I like it.
¥6,600

Newsletter
Instagram:@newsletter_jpn
newsletter.theshop.com

Amane Yasuda

Stay tuned for the next installment.

Iichiko and Huinamu Night Event "Super Night, Good Sound Iichiko. Thank you to everyone who came to the "Super Night with Iichiko" event! Thanks to your support, the event was a great success, and we were more than happy that so many people enjoyed our "Iichiko" cocktails. By the way, "Iichiko Super" goes well with any kind of mixing ingredients. It is really easy to drink. By the way, I made "Hui-Nam's Energizing Cocktail" with dry ginger ale and lime.

HELLY HANSEN

Helly Hansen Shell Jackets

Summer Impulse Buying!

I bought this jacket on impulse after finding it at the Helly Hansen Nagoya, which opened last month. I tend to shop after a lot of deliberation, but this time it was an instant decision because I had been interested in a Helly Hansen item at the same time. The silhouette of the garment is solid, but it is made of an ultra-thin material of only 12 denier. Yet, it is highly water-resistant and breathable, and has a very high spec. It also comes with a compact stuff sack, so you don't have to carry it with you when you go out. The coloring was also a deciding factor for me, as I am a sucker for rescue orange. I bought it on the spot for a variety of reasons: I had just started going to the mountains often, it was the rainy season, and it was bonus season... I bought it. It's okay to loosen the purse strings once in a while. I remember buying a fleece I used to wear when I was a college student at a store in Harajuku on impulse.
¥34,100

Helly Hansen
www.goldwin.co.jp

PASTOR NOVA

Pastornova shorts

Wool possibilities.

Many people think of wool's function as heat retention, but since merino wool became popular, it has been increasingly recognized as an item that can be worn all year round. Partornova, which produces functional clothing with a focus on wool, is an up-and-coming brand that started in the fall/winter of 2023. Here is an item that we are particularly excited about this season. It has a silhouette that widens toward the hem, and is characterized by a shiny, crinkled look due to the difference in shrinkage between merino wool and ultra-fine bright yarn. The fabric is highly resistant to chlorine and seawater, so it can be worn in the ocean. To be honest, I have rarely worn shorts in the past, but with the recent hot weather, I have come to think that it is inevitable, and I have been actively wearing them recently. I feel that my fashion sense has broadened, which is also fun! That's why I'd like to get one from Pastornova, which I've had my eye on for a while.
¥27,000

Pastornova.
Instagram:@pastor_nova_official

AM

Am sandals

Not just sandals.

When I wear sandals, I have often chosen items with a techie design that would be useful in outdoor situations, but this year I am in the mood for something with a more sophisticated mood. I also prefer shoes that feel closer to the ground than those with thick soles, so I have been thinking about wearing barefoot shoes, which are currently the talk of the town. New products from various brands have been dropping this summer, but the sandals from "AM," a new brand produced by "Sanso Iijima," may be the best solution for me personally. The material is cowhide leather, and the wooden form is an olive toe cut at an angle to create an elegant mood. They have a zero-drop design with no height difference from heel to toe. The shoes are made by Vibram, a company with high clipping power, so they have excellent stability! The straps have buckles for easy on and off. They can also be removed and used like slippers. While it has become commonplace to use shoes as both outdoor gear and a fashion item, these are shoes that smartly incorporate elements of both fields.
¥26,400

Iijima Mountain Villa
Instagram:@sanso_iijima
sanso-iijima.stores.jp

Dill Pickle Club

Dill Pickle Club T-Shirt

Let's start wearing it on Monday.

Dill Pickle Club, a furniture and general merchandise store located in Torigoe, Taito-ku, is one of our favorite stores. Lined up in the store are everything from designer furniture mainly from the post-modern period to slightly unusual fixtures. If you go around the store with a cup of coffee or beer from the café and bar inside, you are sure to find something that catches your eye. Of particular note at this store these days are the many original items. It's just a ringer T-shirt with "TODAY IS HOLIDAY" written on it, but the secret is that it doesn't have any deep meaning. This is a very nice, relaxed look, and I want to wear it on a day off when I can relax. No, it's cute, so you can wear it from the beginning of the week. I think. The original is a sampling of a set of 7-pack T-shirts made in the U.S. with each day of the week printed on them. Dill Pickle Club," which is a furniture store but loves clothes, has started a new fashion line such as "DPC BASIC," so as a fan, I am looking forward to seeing more.
¥4,950

Dill Pickle Club
Instagram:@dill_pickle_club

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