FEATURE

Translated By DeepL

Shopping Addict 2026 Feb. - Editor's Favorites - Part 1
Shopping Addict.

Shopping Addict 2026 Feb.
~ Editor's Favorite ~ Part 1

It's time for the clothes for the spring/summer 2026 season to start appearing in stores. We are anxious to get our hands on this and that, but here is a selection of the best items. Let's decide what to buy while you still can.

Ryo Muramatsu
Yusuke Suzuki
Naoya Tsuneshige
Soma Takeda
Amane Yasuda
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  • Ryo Muramatsu
  • Yusuke Suzuki
  • Naoya Tsuneshige
  • Soma Takeda
  • Amane Yasuda
01 20
Ryo Muramatsu

Flea market.

Last month, my business trip to Paris was packed with plans for every day. In the midst of all this, I suddenly had two hours to spare and headed for the flea market in the Vin de Vents. I walked very quickly through the crowds of people, browsing one by one at the stalls, which stretched for about 1km. I was able to get the props I wanted for the photo shoot, but I would have liked to take my time in looking through the stalls.

STONE ISLAND GHOST

Stone Island Ghost Blouson

Until you're knackered.

When I think about why the Stone Island brand has been so widely loved for so long, the first thing that comes to mind is the development of materials and processing techniques that are different in approach from others. This is the aesthetic left behind by the founder, Massimo Osti, and it is reflected in the attitude of pursuing it even after he left. I wonder if you could let me take a peek into your lab once (laughs). And what you can't miss is the connection to culture: there are still traces of a kind of love for the music and football of the 90's, the music and football that was loved by a lot of guys who were a bit of a jerk. I think it's cool that people are always pursuing what they love without going with the mainstream. So I'm going to start with the jacket of "Stone Island Ghost" and enter that world. I won't go into the product details because you can check the online store page, which will be released on February 20, but I wanted to wear this piece of clothing until it was worn to the bone. If you would like to know more about "Stone Island," please contact us,Check out this series.
¥140,800

Stone Island Japan
0120-988-943
www.stoneisland.com

LACOSTE

Lacoste pullover

Where are the crocodiles?

We picked up this half-zip pullover because of its spring-inspired green color. It is a loose-fitting piece that you will want to wear with sweatpants or track pants. The body is made of Lacoste's famous “deer fabric,” which is often used for polo shirts. This fabric is often used for polo shirts, but this is a special double-faced fabric that combines organic cotton and recycled polyester. So it can be worn alone on warm days, or as an inner layer for jackets and coats on cold days. If you turn up the collar made of rib-knit, you don't need a stole, and you won't have cold air coming in from around your neck. And, there is a diamond-shaped logo patch, not a crocodile, in place on the chest. If you look closely, you will see that it is actually there. "LACOSTE" is emblazoned on it. And where did the crocodile go? If you would like to see it, please visit the LACOSTE website.Online Storeor directly managed stores.
¥25,300

Lacoste Customer Center
0120-37-0202
www.lacoste.jp

New Balance

New Balance Sneakers

Rote contention.

Lots of shoes line up in the entry cupboard. Even though I have a lot of shoes, I tend to choose only my three favorite pairs. One of them is the "990" by New Balance, which I usually wear on days when I go to lease clothes or for photo shoots. I don't get tired even after walking a lot, and they are probably one of the most indispensable pairs for me right now. So naturally, I have my eye on the new "New Balance" line, and recently I have been interested in the "MT10T (Minimus)" pictured in the photo. According to what I've heard, the "Minimus" was originally introduced as a run shoe for off-road use. The thin sole and barefoot-like comfort made them popular. This new model is a slip-on type of lifestyle proposal, and I thought the combination of suede and synthetic leather made it look like a leather shoe. From its appearance, there should be no doubt that it goes well with slacks. And I want to mention that not only are they easy to take off and put on, but the fit can be properly adjusted with quick shoe laces. The release start is scheduled for February 18. Once I get my hands on a pair, they will definitely break into my shoe rotation.
¥18,920

New Balance Japan Customer Service Center
0120-85-7120
shop.newbalance.com

PUEBCO

Hanten Jacket by Puebco

Not street clothes.

Spring is in the air. The weather is getting nicer and nicer these days. However, the cold air in my house doesn't seem to move, and I find myself reaching for the remote control for the heater. I was wondering if it would be possible to live without a humidifier, when I found this new product from Puebko on the Internet. At first glance, I thought it looked like a judo uniform, and I thought it would be reliable, but when I looked at it, the stitches running in all directions and the grainy stenciling tickled my manly heart. This "HANTEN JACKET" is an excellent product created by reusing vintage parachute fabric that had been lying dormant. The stitching and stenciling are remnants of the parachute fabric, and they are incorporated into the design, so it is well made. Moreover, it is filled with cotton, which is useful in this cold season. The fact that it can be quickly put on and taken off in a half coat style also makes it doubly useful. In addition to the white one shown in the photo, an olive color is also available. It is also good for a short outing, and I found a good one.
38,500 yen

Puebko
090-9140-0579
puebco.com

Yusuke Suzuki

Names represent the body.

One of the things that has been on my mind recently is the name of my sister's child, who will be born in the spring. When I asked my mother about it, I thought to myself, “I didn't know it meant that. I have been wondering about the meaning of names of people, artists, bands, brands, and so on. I feel that there are many names in the world that make us want to know what they mean.

Slow Squad International

Slow Squad International's Ankle Bands

I haven't been on a bicycle in over 10 years.

At the end of last year, I went to a year-end drinking party with my senior editor and a person who had helped me a lot in the same year. I told him that I was looking for a bicycle, but couldn't find the right one, and he said, "Then I'll give you mine. We were both very drunk, and when I confirmed on line the next day, he said he would indeed give it to me, so I went to pick it up later that day with a bottle of wine as a souvenir. When we got it, we first changed the chain, tires, and other parts to make it ready to ride. Next, since I didn't want to sock in my pants, I checked out "Slow Squad International" by TOYDOG. I got an ankle band at Mesclib Tokyo, a 10-minute walk from the office, which prevents chain entrapment and shines in the dark to protect me, so it doesn't matter what kind of pants I wear. Thank you Mr. K for your valuable bike.
¥1,650

Slow Squad International
Instagram:@slowsquad_intl
slowsquad.com

WACKO MARIA

Wacomaria Cotton Cardigans & Knits

Recent trends and countermeasures-like.

Compared to previous years, I think I had more opportunities to wear patterned and colored clothes this winter. There is no particular reason, but I started wearing sweaters rather than cardigans simply because it is warmer that way. I rarely wore a shirt over a sweatshirt or parka in the middle of winter. Based on the recent trends I have mentioned so far, I will continue to wear sweaters with patterns + colors in early spring as well. OR Cardigans are also on my mind. I asked Mr. Murata of "Wacomaria," who has been helping me out, for his recommendation, and he told me that a collaboration with Jean-Michel Basquiat is about to be released. When I heard Basquiat's name, "Beat Bop" by Ramelzy and K-ROB comes to mind. Only 500 copies of the original vinyl were pressed, and they are devilishly rare & extremely expensive on the used market. I also miss the news that Mr. Maezawa, ex-ZOZO, purchased the work for about 12.3 billion yen. I will never be able to own a Basquiat piece, but I think I can get my hands on one if it is a collaboration with "Wacomaria. Personally, I think a pink cardigan or something like that would look good on an elderly person.
Cotton cardigan ¥46,200, Cotton knit ¥35,200

Maria Waco
Instagram:@wackomaria_guiltyparties
wackomaria-paradisetokyo.jp

Aesop

Aesop's Perfume

There should be no loss of concern.

During one of the shoots last year, I was waiting in front of the location bus when a certain cameraman (a man in his late 30s) smelled very nice. I couldn't help but ask, “Which perfume do you use?” I couldn't help but ask him, "Which perfume do you use? I looked at the website and saw that the model was called "Viléret Eau de Parfum" by Aesop. The website says, "The fragrance is reminiscent of a fresh green. The bright citrus, peppery green spices, and herbal heart notes with a hint of leaves are followed by a warm woodiness that reminds one of a sunny afternoon sipping tea under the shade of a fig tree. What you wear may be important, but as you get older, you think it is important to be clean and to live your life without causing discomfort to others, so Aesop has quickly become an interesting brand for me. However, I was left with the feeling that it was a tough situation for an old man in his 40s to tell a man in his late 30s, "You smell very nice," on the set, when I thought about it.
¥19,030

Aesop
Instagram:@aesop
www.aesop.co.jp

BROOKS.

Brooks's Sheet

Made in England.

The fast ones are amazing. Time is everything, and there is the beauty of a form that eliminates waste to the utmost limit. I believe that the ultimate in motorcycles, cars, and other vehicles is a racer. In terms of motorcycles, Harley-Davidson's "WR" and "KR," with the "R" in RACER, are the best, and Triumph's "GP" model is the one I admire. And racing parts themselves attract me because of their beautiful shapes and stories. It is the same with bicycles. Brooks' "STANDARD PROFESSIONAL" is a model that brings back to life the feelings of racers since the 1940s. The nose is cut and the loops on the rails for hanging saddlebags are eliminated to reduce weight. To the uninterested rider, it may only be a few grams, but it is the very essence of the romance of speed. The leather saddle and copper plating will deepen with age, and you will surely grow attached to it over the years. Personally, just like clothes and music, I am attracted to parts that have a story and background.
¥39,930

Diatech Corporation
www.cog.inc/brooks
Instagram:@diatec_ltd

Naoya Tsuneshige

I was deeply impressed.

Just when you think it has snowed heavily, it suddenly becomes as warm as April, and once again a strong north wind grazes your cheeks. This winter has been (also?) busy. This winter has been (also?) busy. Personally, I prefer cold winters, snow, warm sake, and grilled squid as snacks.

UNTRACE

Antlers parka and sweat pants

I want to wear it as a set-up.

Pink tends to be brought as a color to coordinate with sneakers, socks, etc. Is it really necessary for it to remain in a supporting role forever? So we chose this parka and sweatpants from "Antrace" to play the leading role. The hoodie has a vintage-inspired post-fit detail, but the neck is cut in a modern style, creating a loose, unbalanced design in a good sense. The pants are sweatshirt but tucked in. The pants are exquisitely finished with a slacks-like feel and elegant appearance, which also betrays the existing sweat pants in a good way. The fade finish applied to the entire item is also a nice touch. Just by wearing this item, you will surely feel happy. It may take a lot of courage to wear it with the top and bottom... (laugh)
Hoodie ¥30,800, Sweat pants ¥29,700

entrace
untrace.shop

Owen Barry

Owen Barry's hot water bottle

A hot water bottle to love.

A cute stuffed teddy bear. But this is actually a hot water bottle! I have never used a hot-water bottle before, and I didn't have a good image of it from the outside. I think there are a lot of people like that, but I think this one is a good choice. Not only is the shape lovely, but the soft and fluffy sheepskin makes it very comfortable to the touch. It also looks nice on a sofa or bed. This is not the case with ordinary hot water bottles. When pouring hot water, you pour from the back of the head. It has a slit, through which hot water can be poured, and after pouring, it can be neatly stored inside. By the way, it is removable, so you can wash it by hand even if the surface gets dirty. It would also make a perfect gift.
Each ¥30,800

Frame Fukuoka
www.frame.jp

PHENIX

Best of Phoenix

A true utility.

The new "Phoenix" was born for the fall/winter of 2025. The line is based on the technology that the brand has cultivated for over 70 years, and is known for the direction of Daisuke Gemma. The design, which was arrived at through the pursuit of functional beauty, has a truly minimalistic appearance with no unnecessary decoration. As you can see, this item is based on a fishing vest, but the arrangement of conventional details has been reviewed, and the deformed pockets have been designed with modern functions. It goes without saying that this item is ideal for festivals and outdoor activities, but it will also play a key role in layering for everyday city styling. The gathers at the sleeves, which reduce the impossibility of wearing the garment, are also thoughtful and good.
¥39,600

phoenix (any palm tree of genus Phoenix, inc. the date palm)
phenixstore.com

OWNESS

Knit shirts by Ouness

A good combination of shirt and knit.

This is another new knitwear brand, "OUNES," which will be launched in the fall/winter season of 2025. It is characterized by designs that respect the individuality of the wearer and are not influenced by trends. I was particularly interested in this knit shirt. The softness of knit coexists with the elegance of a shirt, making it a versatile piece that goes well with just about any styling. The surface of the yarn is coated with a resin, a gima process, at the yarn stage to give it a dry, linen-like feel. This makes it perfect for the resort scene. The shirt can be buttoned up tightly, or worn loose and open in the front, taking advantage of its characteristics. This is a reliable item for the coming season that will expand your styling options.
Each ¥26,400

ounce
store.united-arrows.co.jp

Soma Takeda

Golf, I started.

I became a member of Simulation Golf for one reason or another. I am happy to see even a small growth in a sport that I had no connection with, and I like the fact that I don't have time to think about work because there are so many things to worry about when I hit the ball. Now I understand the feeling of an old man swinging with an umbrella.

STUDIO NICHOLSON

Studio Nicholson's Blouson

Harrington is in the mood now.

Dog ear blousons, or Harrington jackets, are one of the items that I tend to buy and collect. In addition to providing good wind protection, they look stylish with the collar up, and the short length makes them useful for scenes involving a lot of movement, such as filming. Studio Nicholson's modern interpretation of the Harrington jacket is a piece of clothing. The material that at first glance looks like leather is actually water-repellent cotton. Thanks to its subtle sheen, it looks more elegant than the typical Harrington jacket and has a subtle mode atmosphere. Even more appealing is the silhouette. The generous arm and body widths and the ribbed hem create a rounded silhouette that resembles a bomber jacket. I have several classic Harrington jackets, but this is definitely the next one I would buy.
¥154,000

STUDIO NICHOLSON AOYAMA
03-6450-5773

Levi's®.

Levi's® Jeans

New standard.

If you are interested in fashion, you probably have a pair of Levi's® 501®. I have about four pairs in my closet, but to be honest, I rarely have a chance to wear them. The reason is that the slightly shallow crotch doesn't fit my body shape and doesn't give me a nice silhouette. However, "Relaxed" is a new silhouette of "501®" that can accommodate such a selfish body. This silhouette is inspired by the unique Japanese culture of sizing up and tightening the belt. The look is the same as the original, but with a little more room in the crotch and around the thighs. This has resulted in a silhouette that is neither too thick nor too thin, and a length and waist that are both suitable for the Japanese body shape. The "501®" you have tried and given up on so many times may finally be yours.
¥16,500

Levi Strauss Japan K.K.
0120-099-501

FREITAG

Freitag Charms

The world's smallest messenger bag.

Freitag" makes bags and accessories from used truck tarps. The design and materials of their signature messenger bag have been retained in a miniature charm measuring 85mm (H) x 70mm (W) x 25mm (H). To give you an idea of the size, the AirPods Pro fits snugly inside. In other words, it is just the right size for storing small items that are easily lost. It comes with an adjustable nylon cord and key ring, so it can be attached to a bag handle, hooked onto a belt loop, or used in any other way you like. Although charms may seem out of place on the men's side of the market, this design allows you to use them without hesitation.
¥7,400

Freitag
freitag.ch/en_JP

BIRKENSTOCK

Birkenstock Shoes

It's not just sandals.

Moccasin shoes are great for all kinds of occasions and styles. However, I only have authentic leather moccasins at the moment, and I haven't had a chance to put them on these days when I'm all about sneakers. Then, the new Birkenstock moccasins caught my eye. While retaining the U-shaped stitching of traditional moccasins, the suede upper has an exquisite appearance that is neither too tight nor too casual. And, as one would expect from Birkenstock, the comfort is unparalleled. The four-layer footbed, which is synonymous with the brand, supports the sole of the foot, and the microfiber lining provides a gentle feel to the foot. In addition to being comfortable even after long hours of walking, they also look decent and do not require any special attire. A pair of moccasins you'll want to wear every day is probably a pair like this.
28,600 yen

Birkenstock Japan Customer Service
0476-50-2626

Amane Yasuda

I am afraid of pollen.

I can't honestly rejoice in the warmer weather because of hay fever. I suffer from it every year, year after year. To be honest, teas, foods, and Chinese herbs that are said to be effective don't really ring a bell.... I'll ask Chappie how to cure it.

RIKU UMEHARA

Riku Umehara

The middle ground between ruggedness and sophistication.

“When an object is put to its intended use, its true beauty comes into play. The designer of ”Riku Umehara," who grew up in a family of ceramic artists, incorporates the idea of "beauty of use" into his items. These pants, which I have been wearing recently, incorporate features of both Levi's "501" and "517," both of which the designer is fond of. The silhouette is straight like the "501," but the hip bulge is clean like the "517. The masculine impression is subdued because the weft yarn is made of Tencel, which gives it a sheen. This makes it go well with clean clothes. Incidentally, the side pockets are supposedly designed to be large enough to hold cigarettes, etc., with the wearer in mind. It is in details like this that we can catch a glimpse of the brand's cherished way of thinking.
¥39,600

Riku Umehara
Instagram:@riku_umehara__

hobo

Hobo leather pouch

The habit of putting away.

Tissues, lip balm, earphones, gum, etc. If I put them in my bag as they are, they get scattered around, and if I put them in my outerwear or pants pockets, I might lose them. But since I started using Hobo's leather pouches, I don't have to worry about that anymore. Although this pouch is made of leather, it is a gentle lavender color, not a stern black or brown, and the D-can can also be arranged by attaching a strap. I bought it because of the design, but now that I've used it, it's really useful.” I have naturally gotten into the habit of ”putting it away". I don't often go out of my way to choose these kinds of accessories for myself, but it's nice. By using something you really like every day, you naturally become attached to it.
¥9,900

hobo
thathobo.com

adidas

Adidas EVO SL WOVEN

Seamlessly combine run and daily life.

The bold black-and-white three-stripes on these shoes may make them look like "Superstars. That's also why I like wearing them with the new "EVO SL" shoes I recently acquired from Adidas. SL" series of "EVO SL WOVEN", the newest addition to the "EVO SL" series that I recently acquired from adidas. I feel like I have finally found a shoe that fits both my running ability and my everyday wear. In terms of functionality, the woven material upper gives the impression of a superior fit. I like shoes that hold my feet firmly in place, so this is a pretty important point for me. The cushioning is also excellent, so I don't tire easily even if I tread longer distances than usual! While these shoes are as comfortable as you would expect from Adidas, the interesting thing is that you can wear them with your usual parka, sweatshirt, or wide denim shorts without feeling too much discomfort. This is a pair that shows how running is increasingly becoming a part of people's lifestyles.
¥19,800

adidas Call Center
03-6732-5461

SURPLUS RESEARCH

Surplus Research Earphones

Artistic earphones.

I already have a wireless one, and if I were to buy another one, I thought it would be better to buy one from Surplus Research, which has a playful feel to it. Joe was a creative director in New York. These earphones, created by Joe, a creative director in New York, are the result of his own pure curiosity and passion for sound. What was particularly impressive was the balance between sound quality and design. The sound is carefully tuned, and the braided cords and coloring are unique! The items, which are made according to intuition rather than following trends, have an artistic feel to them. Because "Surplus Research" is a brand that does not fit itself into any clear category, I am attracted to its freedom.
200 USD (approx. ¥30,700)

Surplus Research
Instagram:@surplus.research
info@surplus-research.com

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